Marketing Lead - ANZ

Job Description

What you will do

Responsibilities (how we will measure success)

• Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction 
• Ensure that the end-to-end marketing needs is supported across all areas – marketing, communications, events, PR, and digital marketing
• Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market
• Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities
• Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the ANZ growth agenda
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment
• Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan
• Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans

Tasks (what does the role do on a day-to-day basis)

1. Strategy, planning and leadership

• Execute the full ANZ marketing strategy aligned with global and APAC priorities
• Create and maintain a comprehensive annual marketing plan for ANZ
• Align ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)
• Support the CCO and ANZ leadership team with marketing strategy, insights, and counsel
• Track, measure, and analyse marketing results; adjust strategies to maximise ROI
• Benchmark ANZ marketing performance against competitors

2. Content, messaging and thought leadership

• Develop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.
• Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches
• Create short‑form content (LinkedIn insights, micro‑videos, SME commentary)
• Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilities
• Localise global content for ANZ context and audiences
• Develop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)
• Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates.

3. Growth marketing and online presence

• Collaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketing
• Manage content for ANZ microsites and landing pages
• Collaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacy
• Build personalised, insight‑led marketing journeys based on user behaviour

4. PR, media and external communications

• Support with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)
• Prepare press material, media comments, Q&As and pitch notes
• Oversee spokesperson development and media training for ANZ senior leaders
• Prepare award submissions and manage the ANZ nominations pipeline

5. Event management (full end-to-end)

• Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events
• Handle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experience
• Work with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.
• Manage RSVP workflows, attendee prioritisation, and event communications
• Track event ROI, produce event reports in OneView
• Lead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.).

6. Brand management and visual identity

• Support IQ‑EQ brand implementation in ANZ
• Update all marketing materials, templates and assets to meet global brand standards
• Manage office brand deliverables (signage, environmental branding)
• Maintain consistency of visual identity across collateral, presentations, digital assets and event branding

7. Stakeholder and internal collaboration

• Work closely with ANZ leadership, Sales, SMEs and Business Heads to support commercial priorities
• Partner with global and APAC marketing teams to share insights, align messaging and ensure ANZ integration
• Build strong internal relationships to generate marketing opportunities and content ideas
• Contribute to employee engagement initiatives in ANZ
• Collaborate with external agencies (PR, creative, digital, events)

8. Business development and pipeline support

• Highlight client wins, mandates, and successful transactions via announcements, case studies and events
• Support relationship‑driven marketing initiatives targeting key accounts and prospects
• In conjunction with the Communications team develop content that supports the buyer journey (awareness → education → conversion)

9. Budgeting, governance and reporting

• Track spend of the ANZ marketing budget
• Produce monthly and quarterly reporting on marketing activities and performance
• Maintain compliance with Group processes (OneView activity logging, brand governance, approvals)
• Manage vendor onboarding, procurement and contract processes

10. Market insights and competitive intelligence

• Monitor ANZ market developments, regulatory changes, industry trends and competitor activity
• Integrate insights into content, BD support, messaging and PR

11. APAC cross-market support

• Provide marketing support as needed across other APAC jurisdictions
• Supply ANZ insights, case studies, market intelligence and commentary for APAC or global reports, media stories, or thought‑leadership themes
• Support APAC colleagues by sharing templates, frameworks, best practices, and reusable assets from ANZ
• Assist with cross‑border event preparation (speaker briefs, event collateral, agenda content, follow‑up materials)
• Coordinate ANZ spokesperson participation in APAC‑wide webinars, panels, roadshows or multi‑market events
• Contribute ANZ performance data, metrics and updates to APAC‑regional reporting dashboards and leadership packs
• Participate actively in APAC marketing planning sessions to ensure ANZ aligns with and contributes to regional priorities.

Key competencies for position and level (see Group Competency model)

Leadership and influence

• Accountability
• Interpersonal savvy
• Stakeholder management
• Tolerance for ambiguity
• Vision and purpose
• Learning agility
• Resilience
• AI literacy

Execution excellence

• Problem solving
• Project management
• Budgeting
• Customer focus

Strategic and commercial capability

• Business acumen
• Industry expertise

Key behaviours we expect to see

In addition to demonstrating our Group Values (Authentic, Bold, and Collaborative), the role holder will be expected to demonstrate the following:

Authentic

• Takes full accountability for outcomes, follows through on commitments, and operates with integrity in all interactions
• Anticipates needs early, removes roadblocks, and proactively drives initiatives forward without waiting for instruction
• Acts as a trusted advisor to senior stakeholders, communicating openly, honestly and with sound judgement, while remaining highly hands on in execution
• Demonstrates resilience and adaptability in a fast paced, multi-jurisdictional environment, staying grounded and dependable even under pressure

Bold

• Balances strategic planning with day-to-day execution, consistently delivering high-quality outputs at pace
• Manages multiple competing priorities with strong organisation, clarity of thought and confidence in decision-making
• Maintains high standards of accuracy, presentation and attention to detail across all workstreams
• Shows courage in challenging assumptions, improving processes and exploring creative approaches to enhance outcomes

Collaborative

• Works seamlessly across borders, offering support to other APAC markets when needed and contributing to a One IQ-EQ mindset
• Builds strong partnerships across functions, teams and jurisdictions, influencing without authority and fostering trust and alignment
• Communicates with clarity, diplomacy and professionalism, ensuring shared understanding across diverse stakeholders
• Shares knowledge, best practices and insights, promoting collaboration, cohesion and collective success across the region

Qualifications

Required experience

Education / professional qualifications

• Minimum bachelor’s degree in marketing, digital marketing or business studies

Background experience

• A minimum of 10 years’ experience implementing best-in-class global marketing and communications campaigns as part of a busy in-house team 
• A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team

Technical

• A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management 

Computer / program knowledge

• Skilled in all areas of MS Office, HubSpot and Hootsuite an advantage

Company, product and market knowledge

• Industry knowledge and experience working in a senior marketing role in our industry

Management and leadership

• Proven strong communication, writing and editing skills
• A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines
• Excellent communicator with strong stakeholder influence
• A team player who enjoys sharing experience, mentoring and coaching others
• A commercially minded innovator with strong creative leanings

Languages

• Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage

Additional Information

OUR COMMITMENT TO YOU AND THE ENVIRONMENT  

Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.  

There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee. 

Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 24 countries - to each achieve their potential.  Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced. 

We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. We’re emotionally invested in our clients right from the beginning.