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CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
-Develop and implement an integrated communications plan aligning with CALSTART’s mission, programs, and policy initiatives.
-Establish and maintain a consistent brand voice and messaging for CALSTART and each program/initiative, ensuring alignment across all channels.
-Serve as a thought partner to program leads and policy teams to translate technical objectives into compelling, funder- and stakeholder-ready narratives.
Public Relations and Media Outreach
-Proactively secure media coverage across national, trade, regional, and digital outlets; build and maintain strong relationships with journalists and editors.
-Prepare press materials, talking points, op-eds, policy briefs, and briefing documents for leadership.
-Manage media inquiries, coach spokespeople, and arrange interviews or events as needed.
Content Strategy and Storytelling
-Own creation of high-quality content (press releases, blog posts, newsletters, annual reports, impact dashboards, case studies, capability briefs).
-Oversee design and production of multi-channel assets (PPTs, fact sheets, social media, website content) in collaboration with internal teams and external vendors.
-Lead storytelling for program successes, pilots, deployments, policy wins, and research findings.
-In conjunction with the web team, develop digital strategy for web presence on CALSTART.org that furthers the mission of the organization
-In collaboration with Integrated Marketing teams, develop strategies for social media engagement and email marketing that amplify our messages, and extend our reach.
-Monitor analytics, measure impact and adjust tactics to improve reach, engagement and message pull through.
Stakeholder Engagement, Collaboration and Events
-Plan and execute events, briefings, roundtables, and webinars that connect CALSTART with policymakers, funders, industry partners, and other stakeholders.
-Prepare senior leadership for appearances and briefings; represent CALSTART at external events when appropriate.
-Coordinate with a small but mighty communications team and cross-functional partners.
-Roll up your sleeves to contribute directly to writing, editing, and project execution while fostering collaboration across departments.
Metrics, Reporting, and Compliance
-Develop and track KPIs for communications performance (media impressions, share of voice, website traffic, campaign engagement, donor/partner awareness).
-Ensure compliance with donor communications policies and appropriate disclosure for funded programs.
CALSTART accelerates growth of the clean transportation technology industry for a better and more prosperous future.
Key team members

Dipender Saluja

Julia Grinshpun

Sasha Tenenbaum

Marc Gottschalk
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