Media Advertising Operations Senior Associate

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Senior Performance / eCommerce Specialist is responsible for leading the execution, optimization, and strategic analysis of regional performance marketing and eCommerce initiatives. This role drives business growth by managing complex multi-channel campaigns, ensuring KPI achievement, and maximizing ROI/ROAS through data-driven decision-making. Acting as a key operational and strategic partner, the role oversees large-scale commercial events, ensures flawless campaign implementation, and translates performance insights into actionable recommendations. The position also collaborates closely with internal teams and clients to deliver scalable solutions and continuous performance improvements across regional markets.

Skills and Experience

• 3–5 years of proven experience as a Performance Specialist, Advanced Digital Media Buyer, eCommerce Specialist, or similar roles focused on high-volume transactional businesses.
• Advanced/expert proficiency across the Google Ads ecosystem (Search, Performance Max, Shopping), Meta Ads Manager, and TikTok Ads Manager.
• Strong eCommerce expertise, including experience managing product feeds, catalogs, conversion pixels, Conversion API, and dynamic remarketing strategies.
• Proven experience managing high-investment accounts or regional portfolios across multiple countries and currencies simultaneously.
• Intermediate to advanced English proficiency (required), with the ability to participate in business conversations and prepare performance reports.
• Strong analytical mindset with the ability to break down complex challenges and identify growth opportunities.
• Demonstrated ability to perform effectively under pressure during high-demand commercial periods and major eCommerce events.

Key Competencies

• Analytical Thinking: Ability to connect data points, identify performance patterns, and uncover optimization opportunities.
• Problem Solving: Proactive and solution-oriented approach to technical, attribution, and performance challenges.
• Data-Driven Decision Making: Strong focus on making decisions supported by data, experimentation, and A/B testing rather than intuition alone.
• Resilience & Adaptability: Ability to maintain focus and effectiveness in fast-paced, high-pressure environments.
• Operational Ownership: Ability to independently manage accounts end-to-end, taking full ownership without requiring constant supervision.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

#LI-Promoted