Retail Marketing Executive

Job Description

The Retail Marketing Executive for Evans Cycles will be responsible for delivering best-in-class retail marketing activity across the UK estate, driving footfall, conversion, and brand consistency. Operating at the intersection of stores, performance marketing, and commercial teams, this role will execute campaigns, support new store openings, and ensure alignment across digital and physical touchpoints.

The role requires a highly organised, commercially driven marketer with strong attention to detail, capable of managing multiple stakeholders while maintaining brand standards and compliance across all activity.

Key Responsibilities: 

Retail Marketing

• Execute BAU and campaign-led retail marketing activity across Evans Cycles stores
• Plan and deliver in-store events to drive local engagement and footfall
• Manage relationships with landlords and retail estates to unlock on-site marketing opportunities (e.g. mall media, local activations)
• Ensure consistent and effective in-store communication across POS, VM, and promotional messaging

Performance Marketing Alignment

• Collaborate with central performance marketing teams to align retail activity with digital channels
• Support affiliate marketing activity to drive incremental traffic and conversion
• Ensure Google (paid search/local) campaigns are aligned with store-level priorities and promotions
• Close the loop on campaign performance, linking store activity to digital outputs

Cyclescheme / Ride to Work (RtW) Marketing

• Develop and deploy print assets and leaflets to support Cyclescheme and RtW propositions
• Ensure strong in-store presence and clear customer messaging across all stores
• Maintain strict compliance with partner and scheme guidelines
• Work with store teams to maximise uptake and understanding of the proposition

Finance Marketing (V12 / Frasers Plus)

• Ensure all finance marketing activity adheres to Consumer Credit Compliance standards
• Manage clear and compliant in-store finance messaging and POS
• Balance commercial impact with regulatory requirements across all communications
• Support store teams in executing finance-led campaigns effectively

New Store Opening Playbook

• Deliver full-funnel marketing support for new store openings, including:
  • Out-of-home (OOH) planning and execution
  • Content capture for launch assets (photo/video)
  • Organic and paid social media promotion
  • Targeted social campaigns to drive local awareness
  • Event planning and execution for launch day activation
  • CRM activity to drive customer acquisition and attendance
• Work cross-functionally to ensure seamless delivery and strong ROI on openings

Brand Guidelines & Standards

• Maintain and enforce Evans Cycles brand standards across all channels
• Ensure consistency across CRM, in-store environments, and third-party placements
• Act as a guardian of brand execution across marketing outputs
• Support continuous improvement of guidelines to reflect evolving business needs

Qualifications

Key Skills & Experience

• Experience in retail marketing, ideally within sports, cycling, or multi-site retail
• Strong understanding of integrated marketing channels (retail, digital, CRM, events)
• Experience delivering in-store campaigns and local marketing activations
• Knowledge of performance marketing channels (affiliates, paid search) is advantageous
• High attention to detail, particularly around compliance and brand standards
• Strong stakeholder management and communication skills
• Commercial mindset with a focus on driving footfall and ROI

Key Success Measures

• Delivery of retail campaigns on time and in line with objectives
• Increased store footfall, conversion, and local engagement
• Strong execution and ROI of new store openings
• Compliance adherence across finance and Cyclescheme marketing
• Consistent brand standards across all touchpoints
• Effective alignment between retail and performance marketing activity

Additional Information

Additional Information  

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.  

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew  

Employee Welfare 

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.