Marketing Manager - Evans Cycles

Job Description

This is a role for someone who wants to drive growth, not just support it. You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands.

You’ll be accountable for commercial outcomes, with the backing of strong cross-functional teams (CRM, eCommerce, content) to deliver at pace.

What You’ll Own

Own Brand Growth

Lead the marketing strategy and execution for Evans Cycles’ key own-brand portfolio, including:
Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes

• Lead campaign delivery across product launches and seasonal trading moments.
• Drive product storytelling across content, social, and editorial.
• Scale creator and influencer activity to build credibility and reach

Partnerships & Activation

Support and grow Evans Cycles’ portfolio of strategic partnerships, including:
Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns

• Lead marketing activation plans across partnership channels
• Deliver plans that maximise ROI and brand exposure
• Identify opportunities around key moments (e.g. TdF 2027)

Social & Community

Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog

• Plan and deliver always-on content calendars
• Grow engaged communities that convert

Loyalty & Data (Evans Cycles Club)

Play a key role in the rollout and optimisation of Evans’ first-party data and loyalty strategy

• Drive data capture initiatives to support personalisation and retention
• Drive CRM campaign planning and execution
• Contribute to content development (including blog/editorial) to drive engagement and SEO

Qualifications

What You’ll Bring

• Commercial marketing experience (retail, sport or lifestyle)
• Strong content and social-led mindset
• Experience with partnerships or influencers
• Exposure to CRM or data-led marketing
• Organised, accountable, and results-focused

What Success Looks Like

• Increased own-brand revenue and sell-through
• Strong content performance across social and digital
• Clear ROI from partnerships
• Growth in CRM and customer retention
• Stronger brand position in UK cycling

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.