Retention Strategy & Member Engagement Manager

Job Description

The Opportunity

The Retention Strategy & Member Engagement Manager will support GolfPass membership retention, engagement, and customer lifecycle performance across Versant’s Golf digital platform. Reporting to the Director, Retention & Engagement, this role will help optimize retention strategies, strengthen member engagement, and improve the overall member experience through data-driven planning, cross-functional execution, and performance analysis.

Why This Role Matters: This role directly supports member loyalty, lifetime value, and business performance by ensuring retention initiatives are well-planned, measured, and continuously improved.

This position is designated as hybrid, generally contributing from the Orlando, FL office a minimum of three days per week.

What You'll Do

• Drive member retention and engagement strategies with Entrepreneurial Spirit, identifying opportunities to improve loyalty, lifetime value, and the overall GolfPass member experience.
• Partner across Marketing, Loyalty, Technology, Sales, Legal, Member Care, Revenue, and other teams with strong Teamwork to execute retention and engagement campaigns across email, mobile, web, and other channels.
• Use data, performance insights, and clear success metrics to create Transparency around what is working, where there are opportunities, and how programs can be optimized.
• Manage project timelines, deliverables, resources, and stakeholder communications with Trust, ensuring work is accurate, accountable, and aligned to business goals.
• Bring Agility to evolving priorities by proactively solving problems, adjusting plans, and improving customer engagement throughout the member lifecycle.
• Evaluate loyalty program performance, campaign results, ROI, and member behavior to recommend strategies that strengthen engagement, retention, and customer value.

Qualifications

What You Bring

• 5+ years of relevant experience in customer retention, engagement, loyalty, lifecycle marketing, project management, or related areas.
• Strong experience developing retention strategies, payment strategies, customer engagement programs, and performance improvement plans.
• Strong analytical skills, including experience interpreting data, presenting insights clearly, and recommending actionable next steps.
• Experience working with technical teams and translating business needs into clear requirements.
• Strong SQL and Excel skills.
• Proven ability to manage multiple projects simultaneously while building processes, tools, and ways of working that improve efficiency and effectiveness.
• Excellent written, verbal, and presentation skills, with the ability to communicate data-driven business stories to stakeholders at varying levels.
• A detail-oriented, organized, and solutions-focused approach, with strong business acumen and comfort operating in a fast-paced environment.
• A leadership-minded, self-motivated style grounded in Versant’s How We Do It behaviors: Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit.
• A collaborative mindset, professional integrity, and the ability to build strong relationships across teams while staying focused on shared goals.

Why You’ll Love It Here

At Versant, you’ll help shape the future of digital membership experiences for golf fans while working with teams that value collaboration, performance, and innovation. You’ll have the opportunity to influence retention strategy, improve the GolfPass member experience, and partner across a dynamic direct-to-consumer business.

This hybrid role is based in Orlando, FL, with an expectation of working from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.