Associate Marketing Activation Analyst

Job Description

The Opportunity:  Commercial Marketing translates Brand strategy into scalable, profitable go to market (GTM) strategies across the U.S. and Canada. 

What Your Impact Will Be: 

• Inform brand-level commercial planning, including AOP and LRGS volume assumptions, in partnership with Regions and Sales. 

• Own pricing, promotion, and channel execution frameworks, ensuring consistency and profitability across markets. 

• Provide A&P investment governance by brand and market, ensuring disciplined allocation aligned to growth priorities. 

• Execute brand strategy in local markets, adapting campaigns, content, and activation to regional and retailer needs. 

• Serve as the primary interface with Sales, Trade Marketing, and Retailers, aligning GTM priorities and execution. 

• Track and optimize commercial performance (revenue, margin, sell-through, promotion ROI), sharing insights back to Global Brand teams to inform strategy evolution. 

Qualifications

What We’re Looking For: 

• Bachelor’s degree in marketing, business or related field 

• Strong quantitative analysis skills, critical thinking and financial knowledge 

• Fundamental understanding of marketing principles and business 

• Demonstrated leadership 

• Advanced Microsoft Excel and Power point skills 

• Possess a positive ‘can do’ attitude 

• Tenacious and eager to grow personally and professionally 

• Ability to find creative solutions to problems as they arise 

• Able to work within timelines for brand analyses and reporting projects 

• Experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance is a PLUS  

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Let's Be Kids
Corporate Philanthropy