MarTech Specialist (Apps)

We're looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products. 

The ideal candidate understands how app and web marketing ecosystems work: user acquisition, attribution, monetisation, tracking, and performance measurement. They should go beyond a standard Data Analyst in Martech depth and operational know-how, but do not need to build pipelines or infrastructure.

This is the perfect opportunity for you if: 

👉 You’re looking for a place where:

• You can work on a portfolio of apps, not just one
• You can go deeper into how growth actually works under the hood
• You’re surrounded by people who are just as curious (and stubborn) as you are

People who:

• Care about why data doesn’t match
• Enjoy debating attribution logic
• And won’t look at you weird when you say “I checked the raw postbacks”

This role sits within MarTech, not within the Marketing / Paid UA team.
You’ll work closely with UA folks but your focus is measurement, tracking, and infrastructure, not campaign execution. Long story short: making sure the data flows smoothly and is useful.

👉 You won’t just work on growth:  you’ll help build the foundations that make it work.

What You’ll Do

• Own and improve attribution & tracking across apps and web
• Maintain and improve measurement architecture for mobile (MMP-led) and web (tagging / pixels / data layer-led) setups
• Ensure app and web data connect cleanly where funnels cross channels (W2A, web-to-app, cross-device journeys)
• Debug issues across the full funnel
• Apps: Click → Install → Event → Revenue
• Web: Visit → Landing → Tag fire → Conversion → Revenue / lead / signup
• Trace breaks across sources and teams, not just in one tool
• Ensure clean and consistent data across
• Mobile: MMP (ideally AppsFlyer), ad networks, product analytics (e.g. Amplitude), monetisation (RevenueCat / Adapty)
• Web: GTM / tagging, pixels, GA4 or equivalent, SEM / paid social platforms, landing pages
• Shared layer: event definitions, naming, mapping logic, and reporting inputs used by UA and growth
• Design and validate:
• Apps: postbacks (S2S), event mappings, attribution logic & windows
• Web: conversion events, tag configuration, parameter capture, campaign tracking consistency
• Work on Web2App (W2A) flows:
• Capture parameters on landing pages
• Ensure correct stitching into app attribution
• Collaborate closely with UA, Product, and Engineering:
• Validate SDK implementations
• Ensure events are triggered correctly
• Raise and propose fixes when something breaks
• Work with subscription & monetization data:
• Integrate platforms like RevenueCat / Adapty
• Handle webhook / S2S data flows into the warehouse
• Support UA Managers by ensuring:
• The data they optimize on is actually reliable
• Campaign signals (events, revenue) are correctly implemented

Requirements

Core requirements: 

• Fluent English skills: Clear communication with UA, MarTech and Data teams is essential. We're not expecting you to fully understand Peaky Blinders without subtitles - but you should feel confortable communicating in your day-to-day work.

• Martech & Marketing Knowledge (priority)
• Must understand growth and measurement across mobile and web:

Mobile

• Attribution / MMP: AppsFlyer (preferred), Adjust, Singular
• Monetisation: RevenueCat, Adapty, Superwall
• Product analytics: Amplitude

Web

• Web analytics & tagging: GTM, pixels, event/data layer setup
• Web acquisition: SEM, paid social, landing pages, conversion tracking
• Cross-channel measurement: how web and app funnels connect (W2A, web-to-app, etc.)
  

Shared knowledge:

• User acquisition (UA)
• Ad networks and campaign performance measurement
• Tracking and event instrumentation
• Funnel analysis and cohort thinking (install/visit → trial → payment → recurrence)
• Data quality: spotting gaps, discrepancies, and broken tracking
  

Technical / Analytics Requirements:

• SQL and comfort working with marketing data
• Ability to clean, validate, and analyse tracking data across sources
• Understanding of APIs and event-based integrations (supporting automations, not building them)
• Comfortable collaborating with technical teams on data issues, pipelines, and integrations
  

Example of the level expected:

• Investigating discrepancies between MMP, product analytics, and monetisation data
• Auditing tracking setup (app or web) and defining what’s missing or broken
• Building analyses around UA performance, payment cohorts, or conversion funnels
• Supporting growth/UA teams with clear, actionable measurement — not owning infra
  
  

Nice to Have:

• GCP familiarity: BigQuery, Cloud Functions, cloud-based event processing
• Experience with conversion APIs (Google, Meta, TikTok, etc.)
• SKAN / iOS privacy and attribution changes understanding
• AdMob and hybrid monetisation models understanding
• Exposure to internal martech platforms or conversion routing tools
• Analytics Engineering background

Mindset: What Makes You a Great Fit

• You’re a doer
• If you don’t know something → you figure it out:
• Tutorials
• Forums
• Deep dives
• Tools like Perplexity AI
• You:
• Don’t trust data blindly
• Enjoy debugging
• Like understanding how things actually work
• You’re comfortable:
• Exploring repos
• Understanding SDK implementations
• Proposing (or even making) small fixes when needed

👉 You don’t just find problems — you fix them.

Our Values in Action

• Level up → Share better ways to track & measure
• See it, fix it → Broken tracking ≠ someone else’s problem
• Always ahead → SKAN, ATT, CTV — you’re already testing
• Now means now → Critical issues get solved today
• Team spirit → Bridge UA, Product, Data & Tech
• Ownership → You bring solutions, not just problems

Benefits

Why join us

• Work on a portfolio of apps, not just one
• Be the bridge between UA and Tech (MarTech layer)
• Own and shape measurement & attribution foundations
• Join a team that:
• Checks raw data
• Questions attribution
• Actually cares about how things work
• And yes — this is a place where:
• “data doesn’t match” is not accepted
• “it’s probably SKAN” is not a final answer
• And going one layer deeper is just part of the job 😄

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected].