Job Description

WHAT YOU WILL BE WORKING ON

What you will focus on

As a Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.

What it means on a daily basis

Go-to-market Strategy

Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
Shape the brand vision for assigned title, and ensure consistency across all touchpoints.
Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.

Roadmap Planning & Execution

Build and execute annual marketing plans aligned with the product roadmap to boost brand awareness, acquisition, and long-term retention.
Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations.
Develop concepts for promotional assets, manage creative kick-offs and oversee production through final delivery.

Store Publishing & User Acquisition

Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion.
Shape marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring solid performance, creative relevance, and brand consistency.

External Stakeholder Management

Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones.
Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making.

Market Intelligence & Performance Analysis

Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy.
Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams.

What success will look like

You will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.

Who you would be working with

You will be in close partnership with local game development teams, global marketing stakeholders (ASO, UA, Creative), legal, and external partners.

Your recruitment journey

CV screening
Initial discussion with recruiter
First interview with Lead Product Marketing Manager
Test
Test presentation with Lead Product Marketing Manager
Final interview with the team/stakeholders

Where this role can take you

In the short- to mid-term, vertical growth will usually come through increased scope: owning major initiatives, mentoring other PMMs, and representing the project with external partners.
Longer term, as the organization evolves, a capable team member can grow into leadership roles.
Horizontally, there are good opportunities to expand expertise across products, audiences, and marketing disciplines within Gameloft.

Qualifications

WHAT YOU NEED TO SUCCEED

Advanced English proficiency (both verbal and written).
Experience in product marketing within gaming, entertainment, or mobile apps.
Demonstrated ability to deliver well-executed live operations strategies and new features or seasonal launches.
Solid experience in market research, competitive analysis, and positioning.
Strategic thinking and go-to-market planning capabilities.
Ability to craft clear and compelling product messaging.
Working knowledge of ASO best practices.

WHO YOU ARE

Solid analytical mindset and data-driven decision making.
Skilled communicator and presenter, with the ability to build alignment among senior stakeholders.
Highly organized, proactive, and able to manage multiple priorities.
Creative and solution-oriented approach.

Additional Information

WHAT'S IN IT FOR YOU

Benefits

A hybrid working model with 2 days working from home every week.
A range of well-being events and policies to support employees physically, mentally, and emotionally.
Various training packages, including internal training, training sponsorship, and e-learning platforms (iLearn, Udemy, O'Reilly,...).
Opportunities to collaborate and train with Gameloft worldwide experts and develop yourself.
An attractive monthly salary alongside Tet and other performance bonuses.
Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave, CSR leave,...
100% coverage of mandatory insurance plus extra healthcare insurance.
A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
Relocation supprt for international candidates joining from overseas.

Life at Gameloft

A collaborative workplace environment, with over 15+ nationalities, where hundreds of world-renowned game titles were born.
An open-space office, a canteen, a billiard table, a ping-pong table, and a foosball table.
A gaming room equipped with mutiple devices (PS, Xbox, Nintendo Switch, arcade machine,...).
A capable and encouraging team of professionals focused on creating compelling video games.
A global company where you can meet great people around the world.
A fun place to work in the heart of the city.

How to proceed

Ready to level up your career? Apply now and help us create the next great game!

Please note:

To ensure a fair and compliant recruitment process under the General Data Protection Regulation (GDPR), please submit your application through the official job posting, preferably via Gameloft website, Gameloft or Gameloft Vietnam LinkedIn pages, or SmartRecruiters. Applications sent via email or LinkedIn messages will not be considered.

Due to the high volume of applications, only candidates whose profiles most closely match the role needs will be contacted by our recruiters. We sincerely appreciate your understanding and interest.

What's more?

Want to know more? Visit our websites:

Product Marketing Manager

Job Description

Qualifications

Additional Information

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