Brand Executive - Restaurants

Job Description

** Please note this is a 12 Month FTC/Secondment Opportunity**

Your role as Brand Executive

• Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market 
• Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans 
• Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning 
• Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity 
• Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards 
• Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.

What you’ll bring… 

• Previous experience working in a Brand role is essential  
• Ability to draft concise brand briefs.
• Able to deliver against ambitious plans and timeframes
• Commercial acumen.
• Excellent communication skills with the ability to work with stakeholders across the business.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…