Visual Merchandising & Commercial Lead - Sales Market Sweden

Job Description

​​WHAT YOU’LL DO 

As the Visual Merchandiser (VM) & Commercial Lead, you are the technical specialist ensuring that all commercial actions are optimized within the overall Brand direction and Sales market VM priorities, always securing an elevated, competitive and convenient customer experience within physical stores 

You will: 

• Act as operational interface to all other commercial functions in Sales Market, aligning VM execution based on Commercial Plan and activities through regular operational syncs while keeping the Head of Visual regularly informed.  

• Bring and communicate the VM technical perspective in weekly commercial planning meeting:  

• contributing to commercial decision-making and ensuring VM priorities are aligned and integrated into overall market plans and within the VM global direction. 

• providing and sharing solutions concerning workload, resources and planning to support execution and drive salesmanship in stores.  

• Support and communicate with Sales Market, Area and Store teams on weekly commercial priorities, upcoming activity, commercial packages and seasonal focuses and in-store communication material.  

• Communicate any store activation plan updates in close collaboration with other commercial functions for Areas and Store teams for them to adapt if needed.  

• Steer and educate VM teams to be solution-oriented about how to optimize the visual and product presentation information based on actual stock availability and store conditions staying within the Brand direction.   

• Collaborate with Material leads and other functions for in–store material in line with Commercial plan. 

• Secure close collaboration with Sales Market VM teams and store visit with Head Office VM to follow-up on VM standards level implementation in store and identify potential and provide support (e.g., presentation strategies, implementation of guidelines, activation plans, product presentation priorities).  

• In line with Sales Market VM Agenda and priorities, provide teams with routines, best practice and upskilling to secure visual and commercial excellence outcome in Sales Market.   

• In line with Sales Market VM Agenda and priorities, they share latest visual standards, seasonal and product presentation principles, customer groups updates and overall display and material with Sales Market, Areas & store teams.  

• Proactively seek, give, and receive feedback from Sales Markets and Global VM teams to continuously improve visual routines, standards, and commercial alignment. 

WHO YOU ARE​ 

You are a skilled VM professional with strong visual, commercial, and analytical capabilities supported by solid fashion industry training. You bring senior VM leadership experience, proven commercial impact, and a collaborative way of working that drives consistent results. 

• 3+ years leadership experience in senior Visual Merchandising roles   

• Good knowledge about physical store identity, updated on latest visual strategies and commercial goals linked to assortment and customer groups.  

• Proved track record in driving commercial impact and developing visual teams  

• Cross- collaboration effectively to achieve results  

• Strong prioritization, planning, and preparation skills (Expert)  

• Visual Merchandising knowledge and Commercial competence (Expert)  

• commercial know-how, visual routines, workload and planning understanding, and customer experience knowledge  

• Solid analytical ability (e.g., know how to act on selling equation, weekly sales report and correlation between commercial KPIs & product presentation method based on different commercial activities etc.) 

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ 

If you feel your experience, skills and ambitions are right for this role, apply by sending your application in ENGLISH through the career site as soon as possible but no later than June 26th, 2026. As we review applications continuously, the role may be closed early.    

This is a permanent position based in Stockholm and the role reports to Visual Merchandising Manager. 

Take the next step in your career together with us. The journey starts here.​ 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​