Lead Consumer Marketing

Job Description

Roles & Responsibilities

• Maintain and build regularly a strong understanding of consumer, competition and category trends.
• Identify opportunities to reach new market segments and expand market share.
• Work closely with research agencies to regularly track brand health as well as help unearth consumer insights relevant to drive category growth including all steps in new product development from concept development to commercialization.
• Work closely with sales & trade marketing teams to ensure successful on-line (eComm, qComm) and on-ground execution of brand plans – develop content ranging from A+, PDP etc. to performance-creatives.
• Performance tracking: regularly track SKUwise, Channel wise, Geography wise sales to drive brand growth.
• Lead in developing and implementing brand communication – from ideation stage – briefing and co-working with creative partners – to production of the consumer-facing assets to ensure required output basis brand objective.
• Lead in developing and implementing the Influencer strategy on brand.
• Work closely with media team to plan, execute and then monitor the effectiveness of each media campaign – covering all aspects of digital media, SEO-GEO-SEM, as well as offline, on-ground.
• Work closely with R&D and all cross function teams towards [1] product-understanding, [2] new product development, [3] getting strong-claim based formulations developed for the brand extensions.
• Preparing and managing monthly, quarterly and annual budgets.

Qualifications

Requirements: Educational Qualification & Experience:

• MBA in Marketing from a premier B-School
• Min 4 yrs of experience in FMCG Brand Management of which 1 yr in field sales is a plus to have, though not mandatory
• Preferably candidates having worked in skincare/ beauty and personal care
• Experience of planning and executing media at pan-India scale… Full of Digital is a must, TV is a plus to have
• Experience in developing brand communication
• Experience in developing content for eComm, qComm platforms in terms of [1] ensuring right imagery of brand through brand store, SKU wise right PDP and A+ [2] leveraging the advertising options available at Ecom platforms

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"