Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
We are looking for experienced Lead CRM professional to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.
Key Responsibilities:
- Take ownership of strategy development, testing new mechanics, and mentoring team members.
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
- Ensure compliance with data privacy regulations and responsible gaming practices.
- Take ownership of strategy development, testing new mechanics, and mentoring team members.
Requirements:
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5+ years of CRM experience within iGaming or Betting.
- 1+ years on a CRM Lead position in iGaming.
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Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
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Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
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Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
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Excellent project management, communication, and collaboration skills.
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Fluent in English (additional languages are a plus).
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Proactive, adaptable, and comfortable working in a fast-paced, international environment.
Reshape marketing with us. Let’s work!
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Since 2003, Medi Eras professional R&D team is working in the field of research and development of new equipment used in hospitals, educational laboratories and engineering univerties. There is also an innovative management team in full operation to solve customers’ demands and issues on our science supplies and lab equipment products.
Key team members
Sunil Nayak
Sandip Kumar Sahu
S Soubhagya Sahoo
Dhruv Saha
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