PeteDME / Petehealth
About the Role
PeteDME / Petehealth is seeking a Primary Care Partnerships Representative to build relationships with primary care offices and activate a structured referral workflow for patients with back and knee pain.
This is not a home health role. This is not traditional DME sales. This role is focused on educating PCP offices about an integrated musculoskeletal care pathway where the PCP evaluates appropriate patients, documents the clinical need, and sends a physical therapy referral and DME/bracing order when medically appropriate.
The ideal candidate already understands how to work with primary care offices, referral coordinators, medical assistants, office managers, and providers. You should know how to turn a physician office conversation into a real, repeatable workflow — not just drop off brochures or rely on relationships.
What You’ll Promote
PeteDME / Petehealth supports PCPs with a conservative MSK care pathway for patients with back or knee pain and functional limitations.
Appropriate patients may include individuals with:
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Back or knee pain limiting walking, standing, stairs, transfers, or activities of daily living
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Knee instability, weakness, or reduced mobility
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Lumbar pain with functional limitation or need for support
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Patients who may benefit from conservative care before escalation
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Patients who may need physical therapy and supportive bracing when clinically appropriate
The PCP’s role is to evaluate the patient, document the diagnosis and functional limitation, and order PT and/or DME when medically appropriate. PeteDME / Petehealth supports the downstream intake, coordination, therapy pathway, DME/bracing workflow, documentation collection, and follow-up.
Responsibilities
Identify and build relationships with primary care offices, senior-focused clinics, medical groups, IPAs/MSOs, and other PCP-facing referral sources
Educate PCP offices on PeteDME / Petehealth’s integrated MSK care pathway for back and knee pain
Meet with physicians, office managers, referral coordinators, and medical assistants to explain the referral/order workflow
Train offices on what is needed for a complete PT + DME packet when clinically appropriate
Help offices understand that the PCP must evaluate the patient and document the clinical basis for PT and/or bracing
Convert PCP offices from initial interest into active, repeat referral/order sources
Track all activity in CRM, including office contacts, meetings, workflow status, next steps, and packet progress
Follow up with offices to resolve incomplete packets, missing documentation, or workflow issues
Collaborate with internal intake, operations, compliance, and patient coordination teams
Maintain a compliant, education-first approach and avoid prohibited sales language or claims
Build a repeatable territory pipeline that produces complete, compliant referral/order packets
What This Role Is Not
This is not a home health sales role.
This is not a role where you are asking physicians to certify homebound status, open a home health episode, order skilled nursing, complete OASIS, or refer post-acute patients.
This is not a “brace sales” role.
This is a PCP partnership role focused on conservative musculoskeletal care, physical therapy referrals, and medically appropriate bracing orders supported by PCP evaluation and documentation.
Ideal Background
Strong candidates may come from:
Home health account executive roles
Hospice liaison or hospice account executive roles
Physician liaison roles
Provider relations roles
IPA/MSO provider engagement roles
Outpatient physical therapy business development
Mobile diagnostics or lab sales
DME/HME sales, if compliance-oriented
Primary care, senior care, or Medicare-focused healthcare sales
The best candidate has already called on PCP offices and knows how to work with referral coordinators, medical assistants, office managers, and providers.
Qualifications
Experience building referral relationships with primary care offices
Existing PCP office relationships preferred
Strong understanding of physician office workflows
Ability to explain a clinical workflow clearly and professionally
Comfortable discussing PT referrals, DME orders, documentation requirements, and patient coordination
Strong follow-up discipline and CRM documentation habits
Ability to move offices from interest to action
Strong communication skills with physicians and office staff
Compliance-minded and able to use approved language only
Comfortable with field visits, phone follow-up, email follow-up, and weekly pipeline review
What Success Looks Like
Success is measured by office activation and packet quality, not vague relationship activity.
Key performance indicators include:
PCP offices contacted
PCP office meetings completed
Workflow trainings completed
PCP offices activated
First referral/order packets received
Complete compliant packets received
Repeat referring offices
Packet deficiency rate
Time from first meeting to first packet
Repeat packet volume by office
Candidate Screening Requirement
Candidates should be prepared to discuss:
PCP offices they have successfully worked with
How they get meetings with providers or office staff
How they convert a PCP office from interest into actual referral activity
How they follow up with referral coordinators and MAs
How they manage incomplete documentation or missing orders
How they would explain that this is an MSK care pathway, not home health
In-home physical therapy service covered by insurance and Medicare. Expert physical therapists provide personalized care at your home or office.
Key team members
Matthew Posadas, PT, DPT
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