Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity — connecting brand equity to measurable business outcomes across all markets and sub-brands. If you love building bold brand narratives, leading world-class creative teams, and shaping how a global industry leader shows up in the market — we would love to hear from you!
What you'll do:
As an Associate Vice President, Brand, your key area of responsibility will be defining and evolving Geotab's global brand strategy, positioning, and visual identity across all markets and sub-brands. You will oversee the internal creative studio and manage external agency relationships to ensure the consistent production of world-class campaigns, content, and design that are on-brand and aligned with business objectives. You will develop brand standards and governance frameworks across all Go-To-Market touchpoints, monitor cultural trends and competitive dynamics to inform brand evolution, and manage the brand budget with clear ROI metrics that link brand equity to long-term business value.
You will work closely with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs. To be successful in this role, you will bring exceptional cross-functional collaboration skills and the ability to influence without direct authority. You will also be a skilled people leader — coaching, mentoring, and developing a multidisciplinary team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety.
How you'll make an impact:
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Defines and leads Geotab's global brand strategy, positioning architecture, voice, and visual identity across all markets and sub-brands.
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Oversees the internal creative studio and external agency relationships to ensure production of world-class campaigns, content, and design that are on-brand and aligned with business objectives.
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Partners with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs.
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Leads and develops a team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety; oversees performance management, coaching, and career development for 3 direct reports and their respective teams.
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Monitors cultural trends, market shifts, and competitive dynamics to inform brand evolution and maintain Geotab's position as a thought leader in the telematics and fleet management industry.
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Manages the brand budget, establishing clear ROI metrics that link brand equity to long-term business value and demand generation outcomes.
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Develops and maintains brand standards and governance frameworks to ensure consistency across all Go-To-Market touchpoints, including experience, messaging, and campaigns.
What you'll bring to the role:
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Ability to translate business goals into a differentiated, long-term brand strategy that drives market positioning and category leadership.
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Proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on-brand execution at scale.
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Ability to leverage data and market insights to inform brand decisions and measure the impact of brand investments on business outcomes.
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Exceptional ability to partner across functions (Communications, Product Marketing, Revenue Generation, Regional teams) and influence without direct authority.
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Outstanding verbal and written communication skills; ability to present and defend brand strategy to senior leadership and external audiences.
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Skilled in coaching, mentoring, and developing diverse teams; demonstrated ability to build high-performing, psychologically safe team cultures.
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Experience managing multi-million dollar budgets with a focus on both measurable outcomes and long-term brand equity
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.Other open roles at Geotab(6)
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