Brands Specialist JLV

Grade: L1

Location: Islamabad

Last date to apply: 23rd June, 2026

What is "Brand Specialist JLV'?

Jazz Lifestyle Ventures (JLV) is home to four distinct and fast-growing digital products, each serving a unique market need. As a Brands Specialist, Digital Channels, you will be at the heart of building and executing brand strategies across this portfolio:

•     Tamasha  –  Pakistan's leading OTT and digital entertainment platform.

•     Simosa  –  A lifestyle super app bringing together simcare and everyday services.

•     ZARR  –  A fashion marketplace connecting buyers with top local and global brands.

•     Social Plus  –  Pakistan's first community graph platform redefining social connection.

Key Responsibilities

Brand Strategy and Execution

• Support the development and implementation of brand strategies to strengthen each JLV product's market position.
• Execute go-to-market campaigns for new features and product launches across Tamasha, Simosa, ZARR, and Social Plus.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Develop and manage social/community platform brand strategies tailored to Social Plus's unique positioning as Pakistan's first community graph.

Campaign Management & Performance

• Plan and execute integrated brand and marketing campaigns aligned with business objectives for each product vertical.
• Drive campaign performance tracking and reporting, defining KPIs, building dashboards, and translating data into actionable insights.
• Design and run A/B testing and experimentation frameworks to continuously optimize campaigns and brand communications.
• Collaborate with performance marketing, social media, and PR teams to amplify reach and engagement.

Content, Messaging & Creative

• Work closely with creative teams to develop compelling brand messaging across all JLV products.
• Lead lookbook and editorial-style content creation for ZARR's fashion marketplace to drive product discovery and brand affinity.
• Develop and manage UGC (User Generated Content) strategies across platforms to foster authentic community-driven storytelling.
• Craft bundling and upsell communication strategies for Simosa's lifestyle super app to increase feature adoption and ARPU.

Loyalty, Community & Engagement

• Develop and execute loyalty and rewards program marketing to improve retention across the JLV product portfolio.
• Build community engagement frameworks and manage brand presence on Social Plus and other social platforms.
• Collaborate with product and growth teams to identify user engagement opportunities and translate them into brand activations.
• Leverage social listening and sentiment analysis tools to refine messaging and community strategies.

Market Research & Insights

• Analyze industry trends, competitor activities, and audience insights across the OTT, super app, fashion, and social verticals.
• Use data-driven insights to refine branding strategies for each product and recommend optimizations.
• Support market research to identify growth opportunities and whitespace for JLV products in Pakistan.

Requirements

Experience & Education

• 1-2 years of experience in branding, marketing, or communications, preferably within digital platforms, OTT, e-commerce, fashion, or social/community products.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience managing campaigns across multiple brands or products simultaneously.

Domain & Industry Knowledge

• Understanding of the OTT/streaming industry, digital trends, and content marketing
• Familiarity with super app ecosystems, lifestyle services, and bundling/upsell strategies
• Knowledge of fashion e-commerce, visual merchandising, and editorial content formats
• Understanding of social/community platforms, UGC dynamics, and network-effect-driven growth

Core Skills

• Follows marketing and social media trends and can implement it across the portfolio.
• Project Management: Strong ability to manage multiple branding initiatives simultaneously across products and teams.
• Creative & Strategic Thinking: Ability to translate product insights into compelling brand narratives.
• Communication: Excellent verbal, written, and presentation skills for internal and external stakeholders.
• Tools: Proficient in MS Excel, Word, and PowerPoint; familiarity with design tools is a plus.
• Editorial & Lookbook Content: Ability to brief and/or create fashion-forward, editorial-style content for marketplace environments.
• Social/Community Brand Strategy: Capability to develop brand frameworks for community and social platforms.

Benefits

Why join JazzWorld?

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitmnet to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.