Social Media Engagement Associate

Hillel of San Diego

Role Overview

Hillel of San Diego is seeking a creative, entrepreneurial, and relationship-driven Social Media Engagement Associate to help expand our reach and deepen engagement with students, alumni, and supporters across the San Diego community. This role is ideal for a dynamic professional who is equally energized by developing compelling digital content and building authentic relationships in person.

Social Media Engagement Associate will lead social media strategy and content creation across multiple platforms while also serving as a frontline engager, connecting with students in the spaces and places where they naturally gather. This position plays a critical role in strengthening Hillel's brand, cultivating meaningful relationships, and growing participation among key audiences.

What You’ll Do

Social Media Strategy & Content Creation

• Lead the development and execution of a comprehensive social media strategy designed to engage three primary audiences:
  • Current and prospective students
  • Donors and community supporters
  • Alumni
• Create, produce, and manage high-quality content across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms.
• Capture photos, videos, interviews, testimonials, and event highlights that showcase the impact of Hillel's work.
• Develop audience-specific messaging and campaigns that drive engagement, attendance, donor stewardship and fundraising, and community awareness.
• Monitor analytics and performance metrics, using data to refine content strategy and maximize reach and engagement.
• Stay informed about trends in digital marketing, social media, and Gen Z engagement.

Alumni & Community Engagement

• Support efforts to strengthen alumni relationships and foster lifelong connections to Hillel and Jewish community life.
• Partner with advancement and leadership teams to create donor-focused content that demonstrates impact and inspires philanthropic support.
• Help cultivate pathways for students to transition from active participants to alumni and future supporters.

Student Engagement & Community Building

• Develop meaningful relationships with Jewish students across San Diego campuses and throughout the broader community.
• Meet students where they are by engaging on one of our four main campuses, community colleges, and at community events.
• Identify and connect with students who are not yet engaged in Jewish life and help them find pathways into the Hillel community.
• Collaborate with colleagues to create innovative engagement opportunities that reflect the diverse interests and identities of today's Jewish students.
• Track interactions and maintain accurate engagement data using organizational systems and CRM platforms.

What Success Looks Like

• Increased engagement and growth across social media platforms.
• Expanded reach among previously unengaged Jewish students.
• Stronger connections with alumni and community supporters.
• Increased attendance and participation in Hillel programs and initiatives.
• Consistent, compelling storytelling that elevates the visibility and impact of Hillel of San Diego.

What You’ll Bring to the Job

• Bachelor's degree or equivalent experience.
• Demonstrated experience creating engaging social media content and managing multiple digital platforms.
• Strong storytelling, writing, editing, and visual communication skills.
• Experience with Canva, Adobe Creative Suite, video editing tools, or similar content creation platforms.
• Excellent interpersonal skills and a genuine passion for relationship building.
• Ability to work independently while collaborating effectively within a team environment.
• Entrepreneurial mindset with the ability to identify opportunities, experiment, and innovate.
• Comfort working evenings and occasional weekends.
• Knowledge of Jewish life, culture, and community is preferred but not required.

What You’ll Receive

• Competitive salary in the nonprofit marketplace. The salary range for this role is $50,000 - $52,000.
• A comprehensive benefits package, including health insurance, retirement plan, Life, AD&D, and Long-Term Disability (LTD) insurances, Flexible Spending accounts, generous vacation/sick time, and parental leave.
• Great professional development, mentoring, and skill-building opportunities
• Travel regionally and abroad, particularly to Israel
• Plenty of Hillel swag

About Hillel of San Diego

Hillel of San Diego inspires every Jewish student to make an enduring commitment to Jewish life, learning, and Israel. We meet students where they are, helping them build meaningful relationships, explore their identities, and develop as leaders. Through innovation, authenticity, and a commitment to excellence, we are creating a vibrant Jewish future for San Diego and beyond.

Hillel of San Diego is an equal opportunity employer and encourages candidates of all backgrounds and experiences to apply.

Hillel of San Diego is affiliated with Hillel International. Hillel International enriches the lives of Jewish students so they may enrich the Jewish people and the world, and envisions a world where every student is inspired to make an enduring commitment to Jewish life, learning and Israel.