PPC Team Lead | B2B Team

At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.

From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

Key qualities and behaviors of a successful leader at Nord Security

As PPC Team Lead, you will oversee the paid acquisition engine for NordPass and NordStellar across both Paid Search and Paid Social.

The PPC team sits within the Marketing Growth team, and you will report directly to the Growth Team Lead. This is a leadership role with responsibility for paid acquisition performance and its impact on pipeline, revenue, and scalable international growth.

You will bring together strategic ownership, hands-on expertise, and team leadership to ensure paid acquisition runs as a high-performing, commercially driven growth system.

In this role, your focus extends beyond campaign performance to how PPC contributes to overall business growth.

Main Responsibilities

• Own the overall strategy and direction of the PPC team, ensuring alignment with business objectives, OKRs, and growth priorities;

• Oversee execution of B2B multi-market PPC initiatives, translating business goals into scalable acquisition strategies that drive pipeline, revenue, and efficient customer acquisition;

• Manage and allocate acquisition budgets across channels, continuously optimizing spend based on performance, ROI, and growth potential;

• Analyze performance data to measure effectiveness, identify trends, generate insights, and continuously improve acquisition efficiency;

• Ensure experimentation and continuous optimization across bidding strategies, audiences, keywords, creatives, and funnel performance;

• Manage a team of 4 PPC Specialists;

• Collaborate with Creative, Analytics, Product, and Sales teams and ensure stakeholder alignment across teams;

• Stay involved in the business context, proactively identifying growth opportunities, risks, and optimization areas without waiting for direction;

• Stay ahead of industry trends and leverage AI-powered tools to improve performance, efficiency, and decision-making;

Core Requirements

• 4+ years of hands-on experience building and executing complex PPC strategies across Paid Search and Paid Social;

• 2+ years of experience managing a team of at least 2 PPC specialists;

• Proven track record of leading global or multi-market PPC strategies in complex environments;

• Strong analytical and problem-solving skills with hands-on experience turning data into business decisions;

• Strong commercial mindset with a focus on pipeline, revenue, and ROI rather than solely platform metrics;

• Experience managing budgets and making data-driven investment decisions at scale;

• Ability to manage multiple projects and stakeholders in a fast-paced environment;

• Strong communication and interpersonal skills, with confidence in presenting and aligning across teams;

• Hands-on approach with willingness to step into execution when needed;

• High level of ownership, autonomy, and accountability;

What We Offer

Innovate with industry leaders

Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world.

Learn & grow

Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company.

Work in a next-gen Cyber City office

Thrive in our bustling office, featuring ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee to fuel your day.

Hybrid work

Enjoy the flexibility with 3 office days and working from home for the remaining 2.

Work from anywhere

Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive.

Physical well-being

Boost your health with free-of-charge 24/7 gym access, onsite and online workouts, and consultations led by in-house Physical Well-Being experts.

Mental & emotional health

Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.

Premium healthcare

Receive private health insurance giving you peace of mind for your health needs.

Extra days off

Enjoy additional vacation days off as you grow with us. Plus, get extra days for sick leave, special occasions, or parenting needs.

Joyful moments – special treats

Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member.

Company events & team-building

Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success.

Workation

Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].