Digital Trade Marketing Executive

Job Description

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration
• Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention
• Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice
• Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion
• Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
• Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement
• Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps
• Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility
• Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.

Qualifications

• Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
• Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation
• Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads
• Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth
• Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively
• Strong copywriting and content editing skills for digital channels
• Confident in using insights and performance data to recommend improvements and optimise results.
• Excellent organisational skills and attention to detail
• A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.