Senior Campaign Manager, SaaS Manager

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

At 1Password, our purpose is to build a safe, simpler digital future for everyone. The Sr. Campaign Manager for SaaS Manager is the person who makes that real for one of our highest-potential growth bets.

This isn't a role for someone who waits for the playbook to be written. It's for someone who writes it — tests it — throws out what doesn't work — and doubles down on what does. You'll lead growth marketing for 1Password's SaaS Manager solution as a core member of the SaaS Manager virtual business unit, reporting to the Sr. Director of Global Campaigns with a dotted line to the SaaS Manager GM. Your mandate is clear: create demand, generate pipeline, and find the repeatable growth loops that will take SaaS Manager from high-potential bet to scaled business.

You'll own new logo demand gen and cross-sell expansion strategy — end-to-end — partnering with Product, PMM, Revenue Marketing, Performance Marketing, Growth Web, and Sales to sharpen positioning, unlock pipeline, and build the marketing engine this business needs to scale. You're the bridge between experimentation and execution, ensuring momentum never stalls and every test gets you closer to what works.

You'll also build and leverage AI agents and automated workflows as a core part of how you operate — moving faster, surfacing insights sooner, and scaling what's working without adding headcount.

This is a role for a builder. Someone who thrives in ambiguity, operates from first principles, and gets genuinely excited about the challenge of finding product-market fit in motion. If you're energized by speed, ownership, and the idea of leaving your fingerprints on a business that's just getting started — this is your seat at the table.

How we’re using AI today
On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for:

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up.

• Proven ability to own pipeline outcomes end-to-end -- from strategy through execution and measurement -- across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact, without waiting for perfect conditions or complete resources.

• Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market by rallying teams, removing blockers, and taking accountability for results even outside your direct authority.

• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.

• Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion.

• Strong analytical and decision-making skills with a bias toward action and experimentation; comfortable making high-quality decisions with imperfect information and owning the outcomes.

• Ability to deliver clear recommendations and influence decisions across all levels of the organization.

• Proactive use of AI as a force-multiplier for demand generation efforts -- speeding research, insights, and content iteration -- while preserving brand voice and accuracy.

• Location Requirement: Must be based in EST

What you can expect:

Start-up Style Growth Marketing Leadership

• Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.

• Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses.

• Translate product strategy into clear market narratives, demand generation plans, and activation programs.

• Identify when the product is ready to transition into core marketing motions and support that transition.

Demand Creation & Market Activation

• Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.

• Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability.

• Test new campaigns, plays, and routes to market that drive meaningful impact.

• Track and report regularly on marketing performance. Establish early indicators of traction, learn quickly, and iterate based on results.

Cross-Functional Partnership

• Partner with Performance marketing , Digital Web Experience, and Field Marketing to build omni-channel programs.

• Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves.

• Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won.

• Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback.

What success looks like:

• Pipeline creation and sales engagement driven by marketing-led initiatives.

• Clear, validated positioning and messaging for a new product.

• Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach.

• A repeatable playbook that enables the product to grow into a scaled business.

• Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle.

USA-based roles only: The annual base salary for this role is between $150,000 USD and $218,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $147,000 CAD and $213,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.