Account Director, Consumer Brand

More about the role:

We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas.

You will work collaboratively across account, creative, influencer, social, and strategy teams—while serving as a senior client partner and internal leader driving excellence across multiple workstreams.

This role can be based in New York or Los Angeles.

What you'll do:

Lead Integrated Strategy & Execution

• Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
• Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
• Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
• Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
• Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
• Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
• Managing and mentor junior team members while contributing to team growth and capability building

• Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
• Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
• Ensure alignment across earned, social, influencer, and owned channels to maximize impact

Drive High-Volume Product Communications

• Oversee communications for a high-frequency product launch environment (200+ launches annually)
• Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
• Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality

Champion Cultural Relevance & Real-Time Engagement

• Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
• Guide teams in transforming cultural insights into timely, resonant storytelling
• Ensure campaigns remain relevant within evolving digital and social ecosystems

Strengthen Brand Narrative & Positioning

• Ensure consistency and clarity across all brand communications, including core offerings
• Connect product launches to broader brand narratives and long-term storytelling

Lead Cross-Functional Collaboration

• Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs
• Drive alignment across internal teams and external stakeholders to ensure cohesive execution
• Contribute to the development and evolution of the practice’s social and integrated strategy capabilities

Manage Relationships & Reputation

• Build and maintain strong relationships with top-tier tech, lifestyle, music, entertainment and culture media as well as cultural influencers
• Serve as a senior client contact, providing strategic counsel and proactive recommendations
• Navigate complex stakeholder environments with confidence and clarity

Drive Measurement & Optimization

• Oversee measurement frameworks across programs, including social KPIs, campaign performance, and audience engagement
• Ensure consistent application of learning agendas and optimization strategies across accounts
• Translate data and insights into actionable recommendations

Support Team & Practice Growth

• Mentor and develop junior team members, fostering modern, hybrid skillsets
• Contribute to hiring, team culture, and capability-building initiatives
• Drive excellence in project management, workflows, and quality standards

Experience that contributes to success:

• 8–10 years of experience in integrated communications, with a strong focus on consumer, product, brand, or entertainment sectors
• Demonstrated experience leading campaigns for large, culturally significant brands, ideally within an agency environment or in-house
• Deep expertise in social strategy, digital ecosystems, and cultural trends, including platform dynamics and audience behavior
• Proven ability to build and lead integrated campaigns across earned, social, influencer, and brand communications
• Experience managing high-volume, fast-paced accounts, including complex product launch cycles
• Experience in managing high profile events with top-tier talent and executives
• Strong understanding of how to connect communications strategy to business and brand outcomes
• Established media relationships and experience driving impactful press coverage
• Exceptional written and verbal communication skills, with strong attention to detail
• Strong leadership, mentorship, and team management capabilities
• Highly organized, proactive, and comfortable operating in a fast-paced, deadline-driven environment

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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