High school coaches pour everything into their programs and the best ones are always looking for an edge. As a MaxPreps Advantage Sales Representative at PlayOn, you will be the person who gives it to them. This is a high-energy, quota-driven sales role built for someone who understands the world of athletics, believes in the power of data and coaching tools, and knows how to earn a coach’s trust.

You will own a territory of high school programs, driving new sales of PlayOn’s Coaching Analytics and coaching tools to head coaches and their athletic departments. Your day-to-day will be a mix of outbound prospecting, consultative selling, and product demonstrations, all centered on helping coaches make smarter decisions and build stronger programs. You will also be responsible for collaborating with internal teams (e.g., sales, customer experience and customer success) to act as a trusted advisor, building long-term relationships with coaches and athletic staff.

The ideal candidate has lived in the world of athletics, whether as a coach, a player, or a sales professional serving that market. You are intrinsically motivated, not just by hitting a number, but by a genuine desire to help coaches and players grow their footprint and impact in their sport. You bring a consultative, collaborative approach to every conversation, and you know that the best sale is one where the customer walks away feeling like you truly understood their world.

The Outcomes You’ll Deliver

Hit and exceed aggressive sales quotas by driving new adoption of PlayOn Coaching Analytics and coaching tools among high school coaches and programs.
Build a strong, trusted presence with coaches and athletic directors across your territory, becoming their go-to resource for performance and analytics solutions.

### In this role, you can expect to

Own and drive a full sales cycle from outbound prospecting and discovery to demo, proposal, and close, with high school coaches as your primary customer.

Conduct outbound prospecting to identify and engage new coaching prospects within your territory, leveraging phone, email, video, and in-person outreach.

Schedule and lead compelling product demonstrations tailored to the specific needs and goals of individual coaches and athletic programs.

Sell consultatively, asking the right questions to deeply understand a coach’s challenges and positioning PlayOn’s Coaching Analytics as a solution to their real-world problems.

Build and maintain strong relationships with both coaches and athletic directors, navigating multi-stakeholder decisions with clarity and confidence.

Partner with internal sales, customer experience, and customer success teams to ensure a seamless customer journey and unified experience across PlayOn.

Maintain a healthy pipeline and accurate forecasting in CRM (Salesforce), tracking all activity, opportunities, and outcomes with discipline.

Become a deep product expert in PlayOn’s Coaching Analytics platform, staying current on product updates, competitive landscape, and trends in high school athletics.

Provide structured feedback to product and marketing teams based on conversations with coaches, advocating for enhancements that meet real market needs.

Represent PlayOn at relevant coaching events, conferences, and tradeshows to build brand presence and generate pipeline.

### To thrive in this role, you have

A proven track record of meeting or exceeding sales quotas in a competitive, goal-driven environment.

A background in athletics — experience as a coach, athlete, or sales professional serving the sports or athletic market is strongly preferred.

A genuine passion for helping coaches and athletes grow. You are intrinsically motivated by making an impact, not just closing a deal.

Strong consultative selling skills, with the ability to listen deeply, ask great questions, and tailor your approach to each prospect’s unique situation.

Excellent communication and relationship-building skills, with experience engaging coaches, athletic directors, or school administrators.

Comfort managing a high-volume pipeline with multiple priorities and a sense of urgency.

Experience working cross-functionally and collaboratively with internal teams to drive customer success.

Proficiency with CRM platforms (e.g., Salesforce) and a data-driven approach to managing territory and pipeline.

Familiarity with analytics tools, sports technology platforms, or edtech solutions is a plus

### How You Play

Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.

MaxPreps Advantage Sales Representative

Job details

PlayON! Sports Network