At Woven Care, we’ve intentionally built a culture that embraces challenges: we are both incredibly driven by clinical excellence while encouraging fun (we do work with kids after all!). We believe deeply in the day-to-day impact of our work while also providing opportunities for long-term career growth and leadership opportunities for our clinical team members. We offer real flexibility and manageable caseloads while supporting our team members and being truly collaborative on every case. We think this is what makes Woven Care such a special place to work and why such special people choose to work with us!

Woven Care is expanding from 12 clinics in Colorado into Salt Lake City — and we're just getting started. We plan to 4x our clinic footprint over the next few years, and we're looking for someone to help lead that charge.

About the Role

The Growth Marketing Manager is a senior individual contributor at the intersection of business development, community-building, and data-driven marketing. You'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. There's a clear pathway to management as the team grows.

The Ideal Candidate

Is motivated by patient access — understanding that every new market launched means more children getting care
Has deep roots in or strong familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets
Is a natural relationship-builder who earns trust quickly with providers, community leaders, and executive stakeholders
Is excited to build a network from scratch, including doing cold outreach
Is data-fluent: comfortable setting KPIs, tracking performance, and adjusting strategy based on results
Thrives in a fast-moving environment, has low ego, high integrity, and a collaborative spirit

What You'll Own

Provider Relations & Referral Development

Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC
Conduct regular outreach and in-person visits to drive consistent patient referrals
Equip and motivate clinical staff to engage in provider education and relationship-building
Manage a structured outreach calendar and track referral pipeline metrics in CRM

Community & Local Partnerships

Cultivate relationships with community organizations, school districts, nonprofits, and parent networks
Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums

Corporate & Strategic Partnerships

Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups
Build business cases for partnership opportunities, including ROI modeling
Develop executive-ready presentations and performance reports

Advertising & Paid Media

Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms
Oversee traditional advertising (print, OOH, radio) and manage vendor relationships in the SLC market
Track campaign performance against KPIs and report regularly on reach, CPA, and ROI

New Market Launch & Clinic Growth

Own caseload-filling efforts at new SLC clinic locations across all channels
Help develop and refine a repeatable market launch playbook for future expansion
Analyze market data and competitive dynamics to surface growth opportunities
Set and report on clear growth targets for the SLC market

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered
5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting
Demonstrated experience building provider or referral networks in a clinical environment
Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions
Experience managing both digital and traditional advertising campaigns with measurable results
Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms
Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives
Familiarity with the Utah/SLC healthcare market is a strong plus
Understanding of HIPAA and healthcare marketing compliance requirements

Location

Hybrid, based in Salt Lake City. Regular in-market presence required; some travel to Colorado and future markets as the company grows.

Compensation & Benefits

$90,000–$120,000/year, based on experience
Bonus eligible up to 40% annually
Comprehensive medical, dental, and vision coverage
401(k) with company match after 1 year
Tenured PTO, FSA options, and company-paid life insurance
Professional development support

Ready to do your best clinical work while actually having a life outside it? Apply today.

Equal Employment Opportunity: We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, sex, age, disability, or any other status protected by law. Woven Care uses e-Verify to authorize eligibility for employment.

Growth Marketing Manager

Job details

Woven Care