Senior Director of Demand Generation (Remote)

Job Description

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will be a people manager with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include:

• New Channel & Lead Source Enablement
  • Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
  • Design structured test-and-learn frameworks for exploratory channels
  • Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
  • Build documentation, plans, and enablement materials to grow successful pilots
• Channel Execution Support
  • Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
  • Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
  • Set direction on budget allocation, pacing frameworks, and performance diagnostics
  • Standardize processes and operating rhythms across channels
• Analytics, Targeting & Decision Support Enablement
  • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
  • Promote optimization of decision systems, including routing and bidding logic
  • Translate funnel and cohort insights into relevant recommendations
  • Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
• Experimentation & Learning Systems
  • Establish experimentation frameworks across channels
  • Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
  • Ensure insights from pilots are embedded into ongoing execution
  • Combine cross-channel insights to inform and prioritize growth investment

Qualifications

• 10+ years of experience in performance marketing or growth
• Experience managing vendor relationships
• Experience launching and scaling new channels
• Knowledge of personal lines insurance industry and competitive landscape
• Demonstrated analytical and project management skills

Additional Information

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Remote This is a remote position.