State Manager, Aussie Retail (QLD)

Job Description

Retail Network Growth 

• Own execution of the QLD Market Representation Strategy — driving net store count growth through renewal, retention, and greenfield expansion 
• Attract, engage, and guide franchise candidates through the full application journey — cashflow modelling, business planning, site selection, and approval 
• Influence outcomes across the full franchise lifecycle — recruitment, onboarding, renewal, and succession 
• Activate Broker Pathways opportunities, supporting brokers to transition across channels aligned to their goals 
• Drive quality execution of franchise transactions, including delivery to Franchise Agreement timelines and store standards (refit/refresh).

RBC Team Leadership 

• Lead, coach, and develop the QLD RBC team — fostering accountability, commercial acumen, and high network engagement 
• Coach RBCs to be effective business partners — supporting franchisees with business planning, pipeline management, sales leadership, marketing, and customer excellence 
• Embed consistent operating cadences across the state, with regular documented in-person and virtual engagements.

Channel Performance & KPI Delivery 

• Own delivery against North Star Lodgement and Settlement targets for QLD Retail 
• Drive outperformance across all Retail KPIs — customer excellence, store standards, operational benchmarks, and Franchise Agreement outcomes 
• Track and analyse state performance metrics to identify and execute targeted interventions 

Culture, Engagement & State Events 

• Own the culture of the QLD Retail channel — building an environment where franchisees, brokers, and team members feel connected, valued, and motivated 
• Design and deliver a deliberate state engagement calendar — recognition, cultural touchpoints, and community-building aligned to Lendi Group values 
• Own and execute the QLD events program, including: 
  • Lender engagement events — activations between franchisees/brokers and key lending partners 
  • Aussie national and state conferences — coordination, content contribution, and franchisee/broker mobilisation 
  • State summits and offsites — agenda design and execution of annual and quarterly leadership events 
  • Represent QLD Retail at national forums; build intentional peer-to-peer networks within the franchisee community.

Change Leadership & Initiative Adoption 

• Drive adoption of strategic initiatives and product releases — Aussie App, Aussie Homes, Aussie Conveyancing, Aussie Bridge, and Aussie Products 
• Partner with GM Aussie Retail, GTM leads, ARMs, and central stakeholders on new tools, systems, and process improvements.

Broker Headcount Growth 

• Lead the QLD Retail broker headcount growth strategy 
• Support RBCs in monitoring Franchise Agreement compliance and capacity planning 
• Partner with Network Development and Talent Acquisition to deliver sustainable broker recruitment and retention strategies.

Strategic Priorities & Priority Support 

• Lead and contribute to state and national strategic initiatives as required by the GM Aussie Retail 
• Provide “priority support” to strategic stores in consultation with the GM, partnering with the RBC to accelerate growth outcomes.

Qualifications

• 7+ years in sales leadership and/or franchise management, ideally within financial services, fintech, or complex retail services 
• Proven track record leading distributed field teams in a franchise or multi-site environment 
• Demonstrated ability to drive state-level growth through market expansion, strategic recruitment, and performance management 
• Strong commercial acumen — financial modelling, business planning, and franchise lifecycle management 
• Deep understanding of franchise operations, regulatory compliance, and governance 
• Experience owning and delivering large-scale events, conferences, and engagement programs 
• A natural culture leader — proven ability to build high-performance, values-led environments 
• Exceptional stakeholder engagement and influencing skills across all levels 
• Experience embedding strategic initiatives in complex, fast-moving environments 
• Mortgage broking or retail financial services experience highly desirable 
• Ability to work autonomously and drive outcomes in an agile environment.

Additional Information

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!

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