Overview:

Out client is seeking a high-impact Sales Manager to lead the development and growth of the wide format business across the United States, Canada, and Mexico. Reporting directly to the EVP of Sales, this role is a critical leadership position within the organization and is responsible for establishing them as the market leader for wide format horizontal cutting solutions in North America.

### Key Responsibilities

Sales & Market Leadership

Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales

Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market

Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence

Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging

Customer & Partner Engagement

Serve as the executive-facing subject-matter expert for wide format solutions

Conduct high-level customer presentations, on-site evaluations, and executive briefings

Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes

Leadership, Reporting & Team Development

Operate as the vertical leader within EVP-led sales organization

Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales

Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team

Mentor and support future sales team members as the vertical scales

Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus

### Travel Expectations

Travel will exceed 70% initially, focused on customer acquisition, territory development, and market education

Travel requirements are expected to decrease as additional sales and support resources are added under this vertical

Travel will be across the U.S., Canada, and Mexico

### Requirements and Qualifications

7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation

Proven success selling complex, high-value technical solutions

Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders

Demonstrated experience building or scaling a market, product line, or territory

Direct experience with horizontal cutting systems, laser cutting, or routing technologies

Background in wide format graphics, signage, packaging, display, corrugated or industrial applications

Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows

Prior experience hiring, mentoring, or leading sales professionals

Experience operating within a distributor–OEM sales model

### Compensation and Benefits

Base salary of $90 - 110,000 dependent on experience

Competitive commission and bonus structure

Health, Dental, and Vision insurance

Short & Long term disability insurance

401(k) plan, profit sharing, PTO

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Sales Manager - Capital Equipment

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