About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services. No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x–10x over the next three years

The Role

We’re partnering with Xero to bring cloud accounting to our growing client base through our newly created Accounting-as-a-Service division, and we’re looking for a Xero Accounting Specialist to become our in-house Xero Champion.

This is primarily an internal-facing role. You’ll be responsible for making sure our team is confident and capable on Xero, through structured training, documentation, and learning materials. You’ll receive dedicated onboarding training directly from Xero, and from there you will own the platform internally.

It’s a great opportunity for an accountant or bookkeeper who is already their firm’s go-to person for Xero, and who wants to take that expertise somewhere they can build something meaningful with it.

Key Responsibilities

• Design and deliver structured Xero training for our internal team, including Onboarding Specialists, Customer Service, Customer Success, and Retention

• Create clear, accessible training materials tailored to non-accountants: guides, checklists, FAQs, and process documents

• Script and produce training videos to support self-serve learning across the team and our clients

• Act as the first point of contact internally for Xero-related questions and issues

• Build a library of scalable resources that reduce repetitive queries and support team independence

• Identify recurring gaps or questions and proactively create content to address them

• Deliver 1-2-1 Xero training sessions for premium or VIP clients where needed

• Monitor how the team is using Xero day-to-day and identify areas for improvement

• Stay current with Xero product updates and feed relevant changes back into training and documentation

What We’re Looking For

• Solid hands-on experience with Xero: you use it regularly and know it well (Xero certification is a plus, but not essential if you have the practical knowledge)

• Part-qualified (ACA/ACCA) accountant with background in bookkeeping, accounts, and a cloud accounting environment

• Experience as your firm’s go-to Xero person: onboarding clients, answering questions, supporting colleagues

• Confident communicator who can explain Xero clearly to people with no accounting background

• Comfortable creating written content: guides, SOPs, training documents

• Interest in or experience with video production for training purposes

• Comfortable working in a small, fast-moving team where things are still being built

What We Offer

• £34,000–£40,000 depending on experience

• Dedicated onboarding training from Xero

• A genuine opportunity to own something - this is a new division and a new role

• Hybrid working from our London office (3 days onsite; 2 days working from home)

• Real opportunities for progression as the business scales

• A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.