As CRM Growth Executive, you will…

Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
Ensure all campaigns are compliant with GDPR and PECR requirements
Analyse customer behaviour to identify key lifecycle moments and trigger communications
Use creativity and commercial insight to plan campaigns that drive database growth and engagement
Work with external agencies to execute CRM campaigns to a high standard
Support CRM KPI setting and develop plans to achieve YOY growth targets
Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
Collaborate with digital trading and UX teams to enhance the customer experience across digital channels

What you’ll bring…

Experience in CRM campaign delivery (email essential; push, app or SMS desirable)
Familiarity with CRM platforms such as Braze (advantageous, not essential)
Strong campaign management skills with the ability to deliver high volumes at pace
Confidence working with stakeholders and managing third‑party agencies
Analytical mindset with experience using data to drive decisions and optimisation
Ability to work to tight deadlines in a fast‑paced environment
Strong communication and collaboration skills across digital and marketing teams
Good working knowledge of Excel and Microsoft tools
Proactive approach to identifying risks and opportunities

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
Wagestream – access your wage before payday for when life happens.
Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

CRM Growth Executive