Dealer Advertising Specialist

Job Description

What you’ll be doing

The Dealer Advertising Specialist is responsible for the end-to-end sale, implementation, and ongoing management of digital advertising campaigns for automotive dealer clients. This role serves as the primary point of contact for dealers seeking to grow their online presence and drive qualified traffic through Google Search Engine Marketing (SEM), Google Vehicle Listing Ads (VLA), and Meta Automotive Inventory Ad (AIA) campaigns.

The Dealer Advertising Specialist combines a strong understanding of digital advertising platforms with consultative sales skills to deliver measurable results for dealer partners and to grow campaign revenue for the business.

• Lead the onboarding and setup of new Google and Meta Advertising campaigns from brief through to go-live
• Configure and launch campaigns across relevant platforms (e.g. Google Ads, Meta, automotive-specific inventory platforms)
• Ensure campaigns are set up to align with dealer objectives, targeting criteria, and approved budgets
• Coordinate with creative, technical, and platform teams to ensure timely and accurate campaign delivery
• QA all campaign elements prior to launch, including ad copy, landing pages, tracking pixels, and feed integrations
• Monitor live campaigns on a regular basis, analysing performance against agreed KPIs
• Implement ongoing bid management, keyword optimisation, audience refinement, and creative testing to maximise campaign performance
• Identify and troubleshoot campaign delivery issues, feed errors, or tracking discrepancies in a timely manner

Qualifications

What we’re looking for

• Demonstrated experience in digital campaign management and advertising sales
• Working knowledge of the Google Ads suite including campaign structure, bidding, and keyword strategy
• Familiarity with Google Vehicle Listing Ads (VLA) and Meta Automotive Inventory Advertising (AIA) products and platforms
• Proven ability to meet and exceed sales targets in a B2B environment
• Strong analytical skills with the ability to interpret campaign data and make informed optimisation decisions
• Excellent written and verbal communication skills, including the ability to present confidently to senior stakeholders
• Highly organised with the ability to manage multiple accounts and campaigns simultaneously
• Proficiency in CRM systems (e.g. Salesforce, HubSpot) and Google Workspace / Microsoft 365
• High attention to detail and problem-solving skills 
• Ability to work in a fast-paced environment 
• Experience in the automotive industry (preferred) 

We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you.

Additional Information

A few other things we want you to know...

• As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
• If you have a disability or require adjustments to participate fully in the recruitment process, please let us know—we’re here to support you.
• We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process.
• We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant.
• Successful candidates joining the iMotor & carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come join us - because every role plays a vital part in our journey toward something big!