Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)
About the Role
We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Responsibilities
Strategy & Planning
- Develop and execute paid advertising strategies aligned with business goals
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
- Conduct audience research, keyword analysis, and targeting strategy
- Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
- Create, test, and optimize ad creatives, copy, and landing pages
- Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
- Run structured A/B tests to improve performance
- Use automation features such as Performance Max and Dynamic Search Ads
- Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
- Work with content, design, and analytics teams to ensure campaign alignment
- Align paid media efforts with overall marketing and brand strategy
- Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
- Track and analyze campaign performance across platforms
- Prepare weekly and monthly performance reports
- Identify trends and provide actionable insights and recommendations
- Refine targeting, creative, and budget allocation based on data
Requirements
- Proven experience managing paid ad campaigns (Google Ads and Meta required)
- Strong understanding of PPC metrics, attribution models, and conversion tracking
- Hands-on experience with:
- Google Analytics
- Google Tag Manager
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication, organization, and project management skills
- Comfortable working remote during U.S. business hours
Nice to Have
- Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
- Familiarity with automation tools, scripts, and dynamic campaigns
- Experience with landing page optimization and funnel strategy
- Experience managing ad budgets of varying sizes
- Knowledge of remarketing and multi-touch attribution
Tools & Tech
- Google Ads
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Paid media and reporting tools
Why Join
- Own and scale paid acquisition campaigns across multiple platforms
- Direct impact on revenue, leads, and ROI growth
- Work in a data-driven, performance-focused environment
- Opportunity to test, experiment, and optimize at scale
- Fully remote role with strong ownership and autonomy
What Success Looks Like
- Improved ROAS, CPA, and campaign efficiency
- Consistent growth in leads and conversions
- Effective use of ad budgets
- Strong reporting and actionable insights
- Continuous optimization and performance improvements
Apply Now
If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.
Apply now and drive measurable growth through paid marketing.
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Key team members
Parker Cox
Bilal Shahid
Thabang Mogale
Sundus Abbasi
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