VP, Growth Marketing & Analytics

The VP, Growth Marketing is a transformative executive leader responsible for crafting and driving Pinterest’s global growth strategy across the full user journey: acquisition, activation, engagement, retention, and monetization. This leader is accountable for delivering step-change impact in core business metrics—such as MAU, revenue, and LTV/CAC—while upholding Pinterest’s brand values and advancing its mission. The successful candidate will architect a best-in-class, data-driven, AI-enabled organization, steward significant growth budgets, prioritize high-leverage strategies, and inspire a culture founded on experimentation, collaboration, inclusion, and business accountability.

What you’ll do:

• Own the End-to-End Growth Strategy and KPI Delivery: Architect and execute Pinterest's strategy across acquisition, engagement, retention, and monetization—directly accountable for bold growth of MAU, revenue, and LTV/CAC.
• Lead and Develop a World-Class Growth Organization: Attract, develop, and retain top-tier growth marketing, media, and analytics talent, fostering a high-performing, diverse, and inclusive team culture.
• Drive an Experimentation and Portfolio Mindset: Build a learning-first environment focused on portfolio optimization and innovation—using rigorous A/B and multivariate testing at every stage of the funnel.
• Lead Cross-Functional Alignment and Influence: Serve as a principal partner to senior leaders in Product, Engineering, Analytics, Brand, Regional Operations, and more, ensuring tight alignment of organizational priorities and joint execution of growth roadmaps.
• Advance Paid Performance and Brand Marketing Excellence: Oversee performance and brand media campaigns, integrating creative and channel execution to achieve maximum impact across all global surfaces.
• Own Measurement, Reporting, and Business Intelligence: Oversee the growth analytics and reporting agenda—define growth KPIs, ensure accurate attribution, drive real-time dashboarding, and deliver actionable insights to executives and the board.
• Drive AI and Data-Driven Marketing Transformation: Champion the development and deployment of AI-enabled strategies across targeting, personalisation, creative optimization, and campaign management, ensuring Pinterest remains at the forefront of ethical and responsible AI use.
• Champion a Growth-Forward, Collaborative Culture: Inspire a bold, entrepreneurial, and highly collaborative approach—embracing experimentation, challenging the status quo, and scaling a culture built on accountability and shared success.
• Oversee Large-Scale Budget Management: Plan, allocate, and optimize substantial marketing budgets (>$100M) to ensure responsible stewardship and maximum ROI for Pinterest’s most critical growth programs.
• Deliver and Communicate Insights: Lead brand research, campaign and creative testing, and generate thought leadership to inform go-to-market strategy and elevate Pinterest’s standing with customers, partners, and the industry at large.

What we’re looking for:

• Proven Growth and Marketing Leadership: 15+ years’ progressive experience in high-scale growth marketing, performance, or lifecycle leadership roles, with significant consumer tech, marketplace, or SaaS exposure.
• Operator with Transformative Results: Recognized history of delivering major improvements to MAU, revenue, retention, and LTV/CAC, and managing all levers of a full-funnel strategy for both mature and challenger brands.
• Portfolio & Experimentation Mindset: Demonstrated mastery in prioritizing, testing, and scaling what works, with a hands-on orientation toward results and learning over mere activity.
• Deep Data & AI Fluency: Advanced analytical skills, with comfort leading teams in experimentation, incremental measurement, and leveraging AI/ML-driven marketing platforms and models.
• Inspirational Leader & Talent Developer: Proven record building and mentoring world-class, diverse organizations—focusing on high performance, accountability, and talent succession.
• World-Class Cross-Functional Collaborator: Natural relationship builder who aligns and mobilizes Product, Engineering, Analytics, and agency partners around common goals.
• Hands-On Growth Marketer: Credible as both strategist and functional marketing operator, unafraid to get into the “how” when needed.
• Experience with Large, Complex Budgets: Track record of owning and optimizing $100M+ multi-channel marketing spend.
• Brand + Performance Advocate: Deep belief in (and experience with) the integrated impact of brand and performance for durable, self-reinforcing growth.
• Executive Communication: Ability to influence and align diverse stakeholders, including the C-Suite, board, Investor Relations, and as a public-facing thought leader representing Pinterest externally.
• Bachelor’s degree: in a relevant field such as business, marketing, data science or a related field or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration at least two days per week and therefore needs to be in a commutable distance from one of the Pinterest offices (San Francisco, New York, Los Angeles or Seattle).

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