Marketing Manager

Job Description

As a Marketing Manager, your main focus will be to collaborate with Global Marketing to ensure adoption of guidelines and best practices; Drive key marketing and customer activation KPIs such as loyalty, NPS, traffic; and Collaborate with Sales Market teams.

This on-site role reports into our General Manager, Canada and is based out of Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Lead and drive brand growth and development in the Sales Market, balancing global strategies with local insights
• Build and protect the brand by setting and executing a strong customer and marketing and communications plan based on global plan but tailored for local relevance
• Secure short- and long-term growth of customer base, sales and brand presence through a data-driven, omni-channel approach
• Drive key marketing and customer activation KPIs such as loyalty, NPS, traffic and conversion rates
• Ensure effective allocation and follow-up of marketing investments in media, PR & comms., content production and customer engagement initiatives
• Lead, coach and develop the marketing team, strengthening collaboration and ensuring delivery of world-class customer experiences
• Identify and nurture future talents, plan succession and oversee recruitment of key marketing roles
• Drive continuous improvement of processes, tools and cross-functional ways of working to enhance efficiency and customer experience
• Collaborate with Global Marketing to ensure adoption of guidelines and best practices
• Collaborate with Sales Market teams to ensure alignment and follow-up on customer & business results

 

Qualifications

Who You Are:

• Degree in Marketing, Comms., Business or related field
• Excellent analytical ability and proven skills in developing strategies and action plans
• Strong leadership and stakeholder management skills with international exposure
• Excellent communication skills with ability to engage teams
• Minimum 8-10 years’ leadership experience in marketing, sales or customer functions
• Proven track record of delivering customer-centric results across brand, communications and media activities
• Strong experience with omni-channel marketing approaches

 

Additional Information

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

 

Compensation: salary range is 139,630 **