Social Media Specialist

Job Description

To plan, execute and optimize social media communication for IKEA , ensuring strong brand presence, engagement, and consistency in tone of voice while contributing to commercial and marketing objectives.

As a social media specialist, you’d be responsible for creating engagement and growing the number of followers of these platforms, helping IKEA connect and interact with more of the many people.

• Plan, create, and publish social media content aligned with IKEA tone of voice, brand identity, and local relevance
• Ensure consistency of messaging across all social media platforms
• Adapt global content to local market needs while maintaining brand standards
• Manage and coordinate with external agencies for content creation, publishing, and performance optimization
• Monitor and analyze social media performance, engagement, and KPIs to drive continuous improvement
• Identify trends, customer behaviors, and competitor activity to enhance content strategy
• Lead campaign execution across digital channels in alignment with multichannel strategy
• Collaborate with internal stakeholders (Marketing SO, commercial, PR, web, food, customer experience) to ensure a 360 integrated communication
• Act as a member of the Marketing team and proactively contribute to the marketing plan.
• Drive an open and collaborative working environment, reflecting IKEA values and culture

Qualifications

• 3-5 years of experience in Social Media Account Management
• Experience in content creation and social media management
• Experience working with agencies and managing campaigns . Agency background preferred.
• Basic experience with analytics and performance reporting
• An interest and passion for social media and the opportunities it presents for reaching & interacting with audiences in new ways, and an interest in staying up to date on the latest developments and best practices.
• Motivated to live and share our IKEA culture and values. 
• Degree in Marketing, Communications, or related field