Growth Marketing Manager

About the Role

We are seeking a Marketing Manager to lead brand development, demand generation, and customer acquisition initiatives across the logistics, e-commerce, and technology sectors.

This role will be responsible for developing and executing integrated marketing strategies that increase brand awareness, generate qualified leads, and support the company's business growth objectives.

Key Responsibilities

• Develop and execute marketing strategies to support customer acquisition and revenue growth
• Manage brand positioning and corporate marketing initiatives
• Plan and execute online and offline marketing campaigns
• Generate sales leads through digital marketing, events, partnerships, and industry channels
• Manage company website, social media, email marketing, and content development
• Organize industry events, trade shows, webinars, and customer engagement activities
• Collaborate with Sales and Operations teams to support business development efforts
• Analyze marketing performance and optimize campaign effectiveness
• Monitor industry trends, competitors, and market opportunities

KPIs

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Lead conversion rate
• Brand awareness and engagement
• Website traffic and campaign performance
• Marketing ROI

Requirements

• 5+ years of marketing experience
• Experience in logistics, supply chain, transportation, e-commerce, SaaS, or technology industries preferred
• Strong understanding of digital marketing, content marketing, and lead generation
• Experience managing marketing campaigns across multiple channels
• Excellent communication, project management, and analytical skills

Benefits

• Base Salary: $80K – $100K annually + Performance Bonus

• 7 PTO days
• 5 Paid Sick Leave Days
• 6 Paid Holidays
• 401K
• Medical insurance, Dental and Vision Insurance, STD/LTD