Media Relations

Develop and maintain relationships with journalists, editors, producers, and industry influencers.
Proactively pitch stories, company announcements, thought leadership content, and executive interviews.
Secure earned media placements across business, technology, aviation, luxury lifestyle, and travel publications.
Manage media inquiries and coordinate interviews with company leadership.

Public Relations Strategy

Develop and execute integrated PR campaigns aligned with company objectives and growth initiatives.

Create compelling narratives that support brand awareness, customer acquisition, and industry leadership.
Monitor industry trends and identify timely media opportunities.

Content Development

Draft press releases, media pitches, executive talking points, award submissions, and corporate communications.
Collaborate with marketing and leadership teams to develop thought leadership articles, bylined content, and opinion pieces.
Support the development of crisis communication materials when required.

Executive & Corporate Communications

Build and promote the personal brand of company executives through speaking opportunities, media appearances, and industry events.
Coordinate participation in conferences, webinars, podcasts, and industry panels.
Support internal communications and corporate announcements.

Brand Reputation Management

Monitor media coverage, social sentiment, and industry conversations.
Track competitor activities and emerging trends within private aviation and luxury travel.
Assist in developing response strategies for reputational risks and sensitive communications.

Reporting & Analytics

Measure PR performance through media coverage, share of voice, audience reach, and sentiment analysis.
Prepare regular reports highlighting campaign results and opportunities for improvement.
Maintain media databases and reporting dashboards.

Requirements

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
More than 5 years of experience in public relations, corporate communications, or media relations.
Proven track record of securing earned media coverage.
Exceptional written and verbal communication skills.
Strong relationship-building and networking abilities.
Experience working with media monitoring and PR tools.

Advantageous Experience/Skills:

Experience in working with business, technology, aviation, luxury lifestyle, and travel industries.

WFH PR Specialist - #35122