Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you’ll own:

Marketing automation workflows
Lead scoring & segmentation
Email campaign performance
CRM alignment with sales

If you’re strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

What You’ll Own

Marketing Automation & Workflows

Build and optimize:

Nurture sequences
Drip campaigns
Triggered workflows

Design and implement lead scoring models
Test and troubleshoot workflow logic to ensure flawless execution

Email Marketing & Campaign Execution

Build and launch campaigns using:

HubSpot
Marketo
Pardot / Account Engagement
ActiveCampaign / Klaviyo

A/B test:

Subject lines
Copy
CTAs

Ensure emails are:

Responsive
On-brand
Conversion-focused

CRM & Sales Alignment

Sync automation platforms with:

Salesforce
HubSpot CRM
Zoho

Ensure clean lead routing and fast handoffs
Track campaign → pipeline → revenue attribution
Work closely with sales to improve lead quality

Data Management & Segmentation

Maintain clean, organized marketing databases
Remove duplicates and inactive contacts
Build advanced segments based on:

Behavior
Industry
Persona
Lifecycle stage

Ensure compliance with:

GDPR
CAN-SPAM
CCPA

Analytics & Reporting

Track key metrics:

Open rate
CTR
Conversions
Revenue impact

Build dashboards in:

HubSpot / Marketo
Power BI / Tableau

Turn data into clear, actionable insights

Optimization & Growth

Continuously improve campaign performance
Test new workflows, targeting, and messaging
Stay updated on automation tools and best practices
Recommend system improvements to increase ROI

Requirements

2+ years experience with:

Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)

Hands-on experience with:

Workflow building
Lead scoring
Email campaigns

Strong skills in:

Excel / Google Sheets (segmentation, reporting)

Understanding of:

Email deliverability
Data privacy & compliance

Detail-oriented with strong execution discipline
Comfortable working remote in U.S. business hours

Nice to Have

Certifications in:

HubSpot / Marketo / Pardot

Experience with:

Multi-touch attribution
SaaS / B2B / E-commerce environments

Familiarity with:

Zapier, APIs, integrations

Experience aligning marketing automation with sales pipeline goals

Tools & Tech

HubSpot / Marketo / Pardot / ActiveCampaign
Salesforce / HubSpot CRM / Zoho
Excel / Google Sheets
Power BI / Tableau
Zapier / API integrations

Why Join

Own a critical function that directly impacts revenue growth
Work across marketing + sales systems
Build scalable automation infrastructure
Opportunity to grow into Marketing Ops / Growth roles
Fully remote role with structured workflows

What Success Looks Like

High-performing automated campaigns
Clean, well-segmented marketing database
Strong lead-to-opportunity conversion rates
Reliable attribution from campaign → revenue
Consistent pipeline contribution from automation

Apply Now

If you’re a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we’d love to hear from you.

Apply now and help build scalable, revenue-driving marketing automation systems.

Marketing Automation Specialist