Growth and Social Media Lead

Own your GTM narrative and calendar
Translate your clinical and product strategy into a 90‑day content and campaign roadmap, across social, email, and top‑of‑funnel experiments.[womentech +1]
Decide what goes live where and when; your agents produce, your engineer pipes it, they orchestrate.
Run social + creator growth
Turn agent‑generated content into cohesive threads, carousels, Reels/TikToks, and founder POV posts that actually build trust in women’s health.[rhstrategic +1]
Manage community engagement: comments, DMs, live sessions, Q&As, collaborations with credible creators and clinicians.
Bridge AI, compliance, and performance
Design prompts and workflows so your content agents produce on‑brand, conversion‑oriented assets that still pass your compliance checks.
Set up experiments (hooks, messaging angles, landing‑page variants) and read the data to decide what to scale or kill.[womentech]
Prepare for affiliates/influencers
Define what a “good” partner looks like in your niche, and create the first lightweight partner kit (landing pages, scripts, dos/don’ts) so affiliates don’t create their own off‑brand or non‑compliant language.

Who this person is

Background

5–8+ years in DTC or subscription‑style businesses, ideally in health, wellness, or femtech.[quimbydigital +1]
Strong portfolio growing at least one brand on 2–3 channels (e.g., IG + TikTok + email), with clear metrics and examples.
Skill stack
Performance‑minded: comfortable with funnels, CAC/LTV, A/B testing creative, and reading analytics.
Deep social and influencer fluency: understands how to build narrative, community, and collabs in women’s health, not just post pretty content.[rhstrategic +1]
Comfortable working with AI tools and your agents (prompting, QA, turning raw agent output into on‑brand, high‑conversion assets).
ex‑DTC growth marketer / lifecycle marketer who also actually “gets” women’s health tone and stigma issues.

Growth and Social Media Lead