Media Planning Manager

Job Description

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into clear recommendations that support client objectives.

What You’ll Do

• Develop media plans grounded in data, audience insights, channel strategy, and client business objectives.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable delivery.
• Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

Qualifications

Required:

• 5+ years of digital media planning experience, including at least 1 year managing planning workstreams, team members, or campaign delivery across client accounts.
• Hands-on experience using GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma to support reporting, optimization, trafficking inputs, or campaign performance analysis.
• Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
• Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
• 1+ year of client-facing experience presenting media plans, performance results, insights, or recommendations to clients or senior cross-functional stakeholders.
• Advanced Microsoft Excel and PowerPoint experience building reports, analyzing campaign data, and translating insights into clear client-ready deliverables.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industry media campaigns.
• Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
• Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
• Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.

Additional Information

his posting is for a newly created role at Klick. The base salary for this position is between USD $75,000 - $90,000 and will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

#LI-TH1 #LI-Hybrid

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.