Role Mission
Own and convert inbound and outbound conversations across email, LinkedIn, and Instagram. Qualify potential leads for the $1k-$25k+ programs to the standard required to book a call where price is revealed and the close happens.
This role exists to take the CEO out of the DM grind and turn inbound attention into a predictable, measured sales engine. You own the conversation, the qualification, and the cash that comes from it.
Responsibilities
Daily conversation ownership
- Respond to every inbound message within coverage hours on both platforms.
- Qualify in order using ARISE. Never skip or re-ask an answered question.
- Confirm raise amount, status of raise, timeline, and at least one real gap before any offer.
- Keep communication direct, concise, and in the CEO's voice. No hype, no manufactured urgency.
Systems (low lift, non-negotiable)
- Tag every lead accurately by source and stage in real time.
- Keep note fields current.
- Flag red-alert conversations to Kat or the right team member immediately.
- Maintain the weekly KPI log.
Campaign execution
- Run DM blitzes after webinars, viral posts, launch weeks, and announcements.
- Follow the SOPs: The 24-Hour Close, Warm Lead Sprint, Founder Funding Week.
Disqualify Cleanly
Not every conversation is a sale. You will be measured on clean exits as much as closes. Disqualify and park (or route to webinar) when: anti-equity stance, pre-product with no near-term timeline, no clear raise amount, no timeline, no visible pain. Survival-stage founders are not Momentum Pro. Probe once, then exit neutral.
Requirements
- Disciplined, not pushy. You qualify before you offer and you do not pitch into confidence.
- Confident, fast, and clear in writing.
- Prior appointment-setting or chat-closing experience.
- Able to match the CEO's voice: direct, founder-first, no fluff.
- Fluent in buyer behavior.
- Organized and accurate under volume (100-250 conversations/day).
- Calm and strategic on objections. Metrics-driven.
- Online business, coaching, or startup background preferred.
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Key team members

Sotero Rassie

Nicholas Avnit

Aden Ritz

Kelly Cyprianos
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