Senior Customer Marketing Data Analyst

Job Description

We are looking for an experienced, hands-on Senior Marketing Data Analyst who can act as a technical lead and strategic partner.

We work together. Your team and the people you will work with...

You will be embedded within a cross-functional environment, working directly with our Customer Marketing team. Your role sits at the intersection of engineering and business strategy, acting as the bridge between technical data stacks and marketing goals. You will collaborate closely with stakeholders to refine requirements, manage request lifecycles, and provide technical mentorship to fellow analysts to ensure high-quality standards across the function.

We deliver progress. What you’ll do and how you will make an impact...

You will take ownership of the data domain for Customer Marketing, ensuring the data model remains coherent, scalable, and cost-effective. Your work will directly inform campaign design and long-term marketing effectiveness.

Your responsibilities will include:

Analytics Engineering:

• Building end-to-end data models in Dataform and handling complex transformations.

Actionable Insight:

• Moving beyond "what happened" to explain "why" and recommending the next strategic steps.

Performance & Reliability:

• Proactively tuning SQL for cost and runtime, addressing data quality alerts, and managing technical debt.

Dashboards & Reporting:

• Developing visual, self-serve tools for users to access KPIs and explore pre-built datasets.

Domain Ownership:

• Developing deep knowledge of the customer marketing landscape to help define team goals.

Pipeline Design:

• Designing scalable analysis processes that require minimal supervision.

Qualifications

We put people first. It’s all about you..

You should be a collaborative communicator, capable of mentoring others through code reviews and fostering an inclusive culture. To be successful in this role, you will need:

Expert SQL Proficiency:

• Ability to debug complex queries and write optimised, high-performance code.

Advanced Data Modelling:

• Experience developing sophisticated, scalable, and reusable domain-level data models (e.g., Dataform/dbt).

Analytics Methodology:

• Strong knowledge of attribution modelling and cohort analysis.

Technical Governance:

• Proven experience influencing technical guidelines, principles, and standards.

Marketing Tech Stack:

• Familiarity with tools such as Braze, Optimizely, Mixpanel, Amplitude, or GA4.

CI/CD & DevOps:

• Experience with version control tools like Git and GitHub.

Strategic Impact:

• A track record of translating complex data into actionable recommendations that drive business KPIs.

Additional Information

Why join UW?

We have big ambitions, which means plenty of challenges to tackle and solutions for you to build. We’re looking for people who want to roll up their sleeves and get involved.

Our benefits:

• Competitive salary: We benchmark against the industry and will share the salary openly during our first conversation.
• Performance bonus: An annual discretionary bonus ranging from 15-40%.
• Flexible working
• Work-life balance: We offer an optional four-day working week (90% pay for 90% impact).
• Work from anywhere: You can work abroad for up to three weeks, twice every tax year.
• Holiday: 25 days plus bank holidays (increasing with tenure), with the option to trade up to five days each year.
• UW discounts: Save on our services and and you’ll also get access to 100s of rewards and discounts through Perkbox
• Future planning: Matched-contribution pension scheme and life assurance (up to 4x salary).
• Family first: Policies designed to help you and your family thrive.
• Flexible benefits: An allowance for private health insurance, dental insurance, or gym membership.
• Sabbaticals: An eight-week paid sabbatical after four years of service.
• Growth: A dedicated learning and development budget and bi-annual promotion cycles.
• Inclusion: Join belonging groups that help shape our culture.
• Events: Company-wide celebrations including the ‘Great Big Get Together’ and our ‘Good Hearted Go-Getter Awards’.

Apply here

You’ve got this far... Hit apply - we can’t wait to hear from you! Worried you don’t hit all the criteria? We welcome applications from diverse and varied backgrounds so get your application in and let’s chat!

Beth Rodgers will be your point of contact throughout the recruitment process.

Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.

We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.

Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.