Energy Capital & Power logo

Commercial Copywriter

Energy Capital & Power

Posted 5 days ago

Job Description

  • Develop engaging, persuasive, and commercially effective copy for advertisements, brochures, websites, emails, social media, and other marketing materials.
  • Ensure all written content reflects the company’s tone of voice, brand identity, and messaging strategy.
  • Conduct thorough research on target audiences, industry trends, and competitors to create relevant and impactful content.
  • Translate narratives into compelling commercial copy that drives awareness, interest, and event attendance.
  • Tailor messaging for both local and international markets, ensuring relevance across different cultural and business contexts.
  • Write SEO-friendly content to enhance website traffic and search engine visibility.
  • Adapt messaging based on platform-specific needs—crafting distinct approaches for digital banners, social media, print materials, and long-form content.
  • Work closely with content, design, marketing, and sales teams to develop campaigns that meet business objectives.
  • Ensure all copy is polished, grammatically correct, and aligns with brand guidelines.
  • Track and analyze the effectiveness of written content, refining strategies based on performance insights.
  • Communicate with clients to understand their goals and deliver copy that aligns with their objectives.

Qualifications

  • Diploma/Degree in Journalism, English, Marketing, Communications or similar
  • 2 – 3 years’ demonstrable experience as a copywriter, preferably B2B
  • Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
  • Experience working in an agency environment (advantageous)

Job details

Workplace

Office

Location

Cape Town, WC, South Africa

Similar
Energy Capital & Power logo

Energy Capital & Power

Oil, Gas, and Mining

About

Energy Capital & Power is the leading investment platform for the energy sector. Through a series of events, online content and investment reports, we unite the entire energy value chain – from oil and gas exploration to renewable power to mining, we facilitate global and intra-African investment and collaboration. PRODUCTS & SERVICES • Regional and national energy and finance conferences • Government and market consultancy • Investment outreach (licensing rounds, roadshows, press conferences) • Strategic communications Join us at our world-class investment-focused events in Africa and worldwide.

Company Details

Employees
88
Industry
Oil, Gas, and Mining
Headquarters
Cape Town, Western Cape
Founded
2015
Company location
30 Hudson Street, 2nd Floor, The Hudson, Cape Town, Western Cape 8001, ZA
Specialties
energy conferences, event management, event marketing, and strategic communications

Key Team Members

Luis Conde

Luis Conde

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