Social Media Manager
Dutch
Posted about 5 hours ago
About Us
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Here’s what other customers have said about Dutch Vet:
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
The Role
We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel.
This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.
Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
Create and publish high-performing content (short-form video, static, reactive, and trend-based)
Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
Manage content calendar aligned to campaigns, launches, and cultural moments
Drive engagement through community management (comments, DMs, conversations)
Identify trends, memes, and cultural moments to create timely, relevant content
Collaborate with Growth to test paid amplification, whitelisting, and creator content
Work with PR and Partnerships on influencer and celebrity integrations
Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
3–6 years of experience managing and growing social media for a brand
Proven ability to create content that drives engagement, growth, and subscriptions
Deep understanding of TikTok, Instagram Reels, and short-form video trends
Strong creative instincts with an eye for what performs vs. what looks good
Experience working cross-functionally with Growth, Creative, Product, and PR teams
Data-driven mindset comfortable using insights to iterate quickly
Ability to move fast, test, learn, and adapt in a high-growth environment
Willingness to take chances, disrupt and try new things
Strong project management and analytic skills
Strong writing and communication skills with attention to tone and brand voice
Nice To Haves
Experience in consumer, health, pet, or subscription businesses
Experience with influencer/creator partnerships and whitelisting
Familiarity with performance marketing and paid social
Experience launching or scaling a brand’s social presence
You’ll build and scale Dutch Vet’s social presence
Your work will directly impact brand awareness, engagement, and acquisition
You’ll operate at the intersection of brand, performance, and culture
You’ll help define how pet care shows up in modern media
The chance to make a meaningful impact on pets (and their people)
You’ll make trusted veterinary care more accessible to millions of pet parents
Competitive compensation and equity package (between $80,00-$100,000)
Health, dental, and vision insurance
Flexible PTO
Remote role with quarterly visits to SF HQ and other meetings as necessary
401k plan
Robust holiday schedule
Pets First – Business and medical decisions are always guided by the pet’s best interest.
Agile Like a Cat – We move quickly with thoughtfulness and precision.
Creativity is our Catnip – We push boundaries and make complex topics easier to understand.
Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
