Content Marketing Manager (m/w/d)

Job Description

The Content Marketing Manager (CE&I) is responsible for the development and execution of the content strategy to support demand generation campaigns, thought leadership, public relations, customer advocacy, and brand awareness in the region.

As a key contributor to the CE&I marketing team, you will collaborate with the regional field marketing managers, product marketing and sales team members to create compelling content that drives engagement with prospects and customers. You will also work closely with the global content team, ensuring that content themes and assets produced align with our broader regional and global themes, whilst working with global team members to localize content to ensure it fits your specific regional needs.

Content Strategy & Planning

Define and execute a content strategy supporting demand generation, thought leadership, brand awareness, PR, and customer advocacy across SMB and Enterprise. Manage a regional content calendar aligned with global priorities and establish a stakeholder-aligned content review process with clear performance visibility.

Content Creation & Localization
Produce and localize high-quality content (blogs, whitepapers, videos, infographics, email, web copy). Develop partner marketing assets and regional customer case studies. Collaborate with campaign and global teams to align content with demand generation and thought leadership goals.

Public Relations & Brand Visibility
Support regional PR initiatives in coordination with the global team, ensuring alignment with local market priorities and messaging.

Content Distribution & Digital Presence
Manage organic social media and collaborate with SEO and digital teams to optimize web and campaign content for regional markets. Maintain and optimize regional web pages to improve visibility and conversion.

Project Management & Performance
Track content performance, report on ROI, and optimize future initiatives using data insights. Manage external agencies and vendors for content production.

Qualifications

• Minimum 3 years of experience in content marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management.

• Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team

• Fluency in English and German (written and spoken), Spanish is a plus

• Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns

• Strong experience with localization processes including the use of technology such as Smartling and local language models

• Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms

• Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels.

• Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget.

Additional Information

Rewards & Benefits  

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.  
• Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.  
• Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.  
• Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.  
• Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.  

Smart Work at Quadient 
At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together. 

Be yourself at Quadient  
Our values define how we work as a team: Empowerment, Passion, Inspiration and Community.  They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.  

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [email protected]  

Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law. 

People. Connected.