Email Marketing Specialist

Job Description

Day to day duties will include but are not limited to: 

• Lead the end-to-end planning, execution, and optimisation of automated email campaigns, targeting key audiences across the customer lifecycle
• Drive innovation in automation, dynamic content, and advanced personalisation strategies
• Oversee the day-to-day management and continuous improvement of email processes and workflows, including full documentation and alert communication protocols
• Reviewing of day-to-day maintenance and implementation of email processes and workflows – including full documentation and alert communications protocols.
• Define, monitor, and benchmark KPIs, including open rate, click-through rate, conversion, deliverability, list hygiene, and data privacy compliance
• Establish and manage QA processes for all email sends, ensuring campaigns are delivered accurately and on time
• Develop segmentation strategies and personalised journeys using data-driven insights.
• Lead creative briefing, A/B testing, and performance tracking to ensure subject lines, content and layouts are optimal. Operate a ‘Test, Learn and Optimise’ ethos.
• Coordinate with translation partners to deliver multilingual email campaigns where required
• Share knowledge and support the wider London CRM team and Regional Marketing Managers, enabling them to execute complex campaigns end-to-end
• Manage relationships with external technology partners, ensuring appropriate solutions and service levels, including oversight of the Salesforce backend
• Collaborate cross-functionally with IT, Product, Content, Data, Design, and Sales teams to deliver targeted, relevant, and on-brand campaigns aligned with commercial objectives
• Ensure email and CDP technologies are fully operational, leading day-to-day administration (including user management, permissions, seed lists, and data quality) and resolving issues promptly

Qualifications

EXPERIENCE & QUALIFICATIONS

• 5+ years’ experience in email marketing, ideally across both B2C and B2B environments
• Proven track record delivering large-scale email transformation programmes
• Strong experience developing email programmes and automated customer journeys
• Advanced hands-on experience with Salesforce Marketing Cloud, including a solid understanding of Salesforce architecture and data models
• Strong knowledge of HTML/CSS, email design, deliverability, and testing (JavaScript a plus)
• Analytical mindset with the ability to translate data into actionable insights
• Experience using GA4 and understanding engagement metrics

SKILLS & COMPETENCIES

• Highly data-driven with strong attention to detail
• Excellent project management and organisational skills
• Passion for innovation, testing, and continuous improvement
• Creative, adaptable, and confident challenging the status quo
• Strong stakeholder management and communication skills
• Able to prioritise and deliver in a fast-paced environment
• Collaborative and influential, with the ability to drive results across teams

Additional Information

• 22 days’ holiday increasing to 25 days after 1 year's service (and with length of service) 
• Private healthcare and pension
• Free breakfast and lunch in our onsite canteen - "The Hangar"
• Free onsite gym and group classes 
• 2x charitable "giving back" days per annum 
• Career development opportunities

DIVERSITY & INCLUSION: 

Here at ACS we're passionate about bringing people together to create a truly inclusive environment that promotes and values diversity, across our global network of offices.