VP Sales & Marketing

Job Description

We are looking for a dynamic senior leader bringing strong experience across industries such as tax advisory, consulting, professional services, SaaS, and broader B2B environments, with the ability to drive growth, inspire teams, and build high-impact commercial strategies.

The ideal candidate should hold an MBA in Sales or Marketing, demonstrate a strong go-to-market mindset, and have proven experience building and executing growth strategies.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute the national Sales & Marketing strategy across Canada.
• Translate business objectives into actionable commercial plans and measurable KPIs.
• Identify new revenue streams and develop hunting approaches in a mature, competitive market.
• Drive performance through structured forecasting, pipeline management and data-driven decision-making.

Sales Leadership & Transformation

• Lead and develop a team of Sales Directors, strengthening ownership, accountability and performance culture.
• Implement robust performance tracking, structured one-to-ones and clear sales governance.
• Bring credibility through prior hunting experience, with the ability to challenge and elevate the team.
• Personally support strategic deals and key client relationships when needed.

Marketing & Go-to-Market Alignment

• Drive Marketing strategy to strengthen market positioning, generate high-quality leads, and enhance brand visibility.
• Ensure strong collaboration between Sales and Marketing to maximize conversion and market impact.

Cross-functional & Executive Collaboration

• Partner with Consulting, Operations, and Finance to ensure excellent commercial execution.
• Act as a key member of the leadership team, contributing to the broader Canadian growth strategy.

Qualifications

• Proven experience as a Sales & Marketing Director or equivalent senior commercial leadership role.
• Strong track record in B2B consultative sales, ideally within professional services, consulting, or transactional business models.
• Demonstrated ability to lead markets, scale teams, and translate strategy into operational execution.
• KPI-driven, business-oriented and growth-focused mindset.
• Hands-on hunter background with credibility to lead experienced sales professionals.
• Strong leadership presence – senior enough to inspire trust and challenge stakeholders.
• International exposure (US experience is a strong asset).
• Fluent in English; French is a plus

Additional Information

HR Policy:

• Unleash your potential with our Ayming Academy and Ayming Digital Academy!
• Grow your career with our tailored support programs, My Professional Journey or MoveWithUS.
• Work your way: enjoy flexibility, inspiring and friendly spaces, with a up to 100 remote days per year.
• Connect and celebrate through events and gatherings all year round (Webinars, “Coffee With” etc..) What will you benefit from?
• We strive to offer an ideal work environment for our employees – Ayming Canada is proud to announce that we have been certified Great Place to Work® after an extensive and independent analysis conducted by Great Place to Work Institute® Canada.
• Globally established brand where you can grow your career and make a meaningful impact.
• Autonomy, balanced with a strong level of support and collaboration.
• Flexibility – work from home 3 days/week, and 1 month from anywhere in the world.
• Base salary between 170.000-190.000 CAD annually, with high earning potential in bonuses, benefits, etc.
• We offer personal days, extra holidays, and half-day Fridays all summer long.
• Excellent benefits package with 100% of employee benefits covered by the company.
• Competitive retirement plan with employer contribution (RRSP)

Ready to take your Next Step? At Ayming, it’s your talents, passions, and personality that make the real difference. If you’re driven by curiosity and eager to grow, we encourage you to apply. What matters most is your potential to thrive with us.

We are proud to be an Equal Opportunity Employer, committed to building a diverse and inclusive workplace. Come as you are, your unique perspective is valued here.

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