ABOUT THE ROLE

Silencer Shop is looking for an Email Marketing Manager who understands two very important things:

Email is still one of the most powerful revenue channels on earth.
Most brands are absolutely terrible at it.

We’re looking for somebody who can build emails that customers actually want to open. Somebody who understands strategy, timing, segmentation, psychology, copywriting, internet culture, analytics, and why “10% OFF THIS WEEKEND 🎉” is the digital equivalent of unseasoned chicken breast.

This role owns a major piece of our customer experience. Campaigns. Flows. SMS. Segmentation. Deliverability. Testing. Optimization. Personalization. All of it.

You’ll work closely with our social, SEO, web, and creative teams to help build a brand that feels cohesive, human, funny, fast-moving, and unmistakably Silencer Shop.

Some days this job feels like performance marketing.

Some days it feels like air traffic control.

Some days it feels like Captain Holt trying to keep Jake Peralta from launching a flamethrower into a ceiling fan.

Welcome to marketing.

WHO YOU ARE

You probably:

Care deeply about your work
Move quickly without needing babysitting
Understand internet culture before corporations ruin it
Can take direct feedback without entering a six-hour emotional side quest
Know how to balance creativity with performance
Enjoy building things with people who actually give a damn

You should also be comfortable working with a team that communicates with radical candor, operates with high trust, and occasionally uses sarcasm as a secondary language.

If your dream workplace involves fifteen approval layers and a weekly meeting about another meeting, this probably won’t be your jam.

WHAT YOU’LL DO

Own and optimize our email and SMS ecosystem
Build campaigns, automations, and segmentation strategies that drive measurable revenue growth
Improve KPIs like revenue per recipient, retention, engagement, and conversion
Coordinate with agency partners and internal creatives
Test relentlessly and learn quickly
Maintain deliverability and list health
Collaborate across departments to support launches, campaigns, promotions, and storytelling
Use AI tools like ChatGPT and Claude intelligently to move faster and work smarter
Help us continue building one of the strongest brands in the firearms industry

WHAT MATTERS MOST

We care less about “years of experience” and more about whether you can actually do the work.

That said, it helps if you have:

Strong eCommerce email marketing experience
Familiarity with segmentation, flows, lifecycle marketing, and analytics
Good creative instincts
Photography and Adobe Suite talents
Strong writing skills
Attention to detail
Ability to operate independently
Comfort around firearms and the 2A community

Bonus points if you:

understand memes as a communication format
can write subject lines that don’t sound AI-generated
know the difference between clever and cringe
have ever yelled “BINGPOT!” after a successful campaign launch

ABOUT SILENCER SHOP

Silencer Shop is the largest and fastest-growing silencer distributor in America. We’re not just a distributor, we’re a tech company that cracked the code on making silencer ownership simple, fast, and dare we say… fun. Backed by the biggest dealer network in the nation, we exist to help every American exercise their rights without all the red tape getting in the way.

If you’re looking to join a high-growth company with a product people love, a mission that matters, and a team that actually has each other’s backs, then you just found your next gig.