VP, TikTok Shop & Global Social Commerce Strategy

Overview

SharkNinja is building the future of social commerce—and we need the person who will own it. TikTok Shop is our fastest-growing channel in the Americas, and this role is its executive architect. The VP, Americas TikTok Shop & Global Social Commerce Strategy will define the global strategy, build the infrastructure, and drive GMV across TikTok Shop in the Americas, while setting the global direction for live commerce, social affiliate programs, and new market launches across TikTok, Facebook, Instagram, YouTube Social Commerce, and what's next. This is a high-visibility, enterprise-impact role reporting directly to the SVP, Global Direct to Consumer.

Here's What This Role Delivers

Americas TikTok Shop & Live Commerce

• Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.

• Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization.

• Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.

• Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.

Global Social Commerce Strategy

• Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.

• Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets.

• Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.

• Identify, pilot, and scale new platform opportunities with speed and discipline.

New Market Launches

• Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies.

• Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

• Build a repeatable market launch playbook that reduces time-to-revenue in each new geography.

Global Social Affiliate Programs & Strategy

• Build and lead a high-performing global creator commerce ecosystem recruiting and activating affiliates at scale with frameworks that drive attributable GMV.

• Define global creator tiering, commission structures, and performance incentives that maximize ROI across all markets.

• Separate brand-building creator value from direct commerce conversion—and optimize both.

• Partner with regional teams to localize affiliate programs while maintaining global consistency in measurement and performance standards.

Cross-Functional & Commercial Leadership

• Serve as the ELT-facing executive for social commerce business reviews, investment cases, and quarterly performance readouts.

• Partner with Brand, Performance Media, Retail, DTC, Finance, and NPD teams to embed social commerce in every GTM plan.

• Align regional leaders to global strategy while empowering them to adapt for cultural and platform nuance outside the Americas.

Measurement & Innovation

• Own the global measurement framework: GMV, ROAS, conversion rate, affiliate attribution, and audience growth—with dashboards that enable real-time decisions.

• Build a continuous test-and-learn agenda that pushes SharkNinja's social commerce maturity forward quarter over quarter.

What You'll Bring

• Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.

• 12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.

• Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.

• Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale.

• Experience designing and executing market launch strategies for new geographies or platforms.

• Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement.

• Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred).

• Exceptional cross-functional leadership; able to influence and align at the ELT level.

• Global experience with the ability to set strategy centrally while enabling regional execution.

• Builder mentality—you've stood up teams, infrastructure, and programs from scratch before.

Success in This Role Looks Like

• TikTok Shop becomes SharkNinja's fastest-scaling revenue channel in the Americas, with a repeatable playbook that accelerates non-Americas adoption.

• A world-class global creator commerce ecosystem is live—with tiered affiliates, clear performance frameworks, and compounding GMV growth across markets.

• New market social commerce launches follow a disciplined, repeatable framework that shortens ramp time and improves early GMV performance.

• Social commerce is embedded in global GTM planning—not treated as a bolt-on.

• SharkNinja is recognized as a benchmark social commerce brand by our platform partners and the industry.

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.