VP Marketing

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.

We are looking for a strategic, hands-on VP Marketing to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.

Key Responsibilities:

Product Marketing

• Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
• Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
• Own buyer personas, competitive intelligence, and win/loss analysis
• Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle

Account-Based Marketing (ABM)

• Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
• Own buying committee mapping and coordinate outreach tightly with the VP Sales

Field Marketing

• Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
• Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions

Brand & PR

• Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
• Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts

AI-Powered Marketing

• Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
• Continuously identify opportunities to use AI to drive efficiency

Marketing Operations

• Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
• Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

Requirements

• 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
• Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
• Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
• Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
• Has built or scaled a PR and thought leadership program in a vertical market
• Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
• QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketi...