About The Role:
This is a new role within the Fireworks AI Marketing team, key to driving our pipeline efforts within events and creating a program for startup founders and early-stage operators. You’ll own the community, content, and marketing programs needed to build a vibrant, active, and engaged founder/operator network—one that shares startup journeys and best practices, provides product feedback internally, and champions Fireworks as an essential tool for early-stage teams. If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative programs that directly shape Fireworks AI's brand experience in SF.
You'll collaborate closely with cross-functional stakeholders in sales and customer success, delivering events that bolster the AMER sales team. You'll partner with our product marketing, creative studio, partner, devrel, and demand generation teams to develop high-value events. These in-person experiences will provide top-notch content and experiences for our customers and prospects.
Key Responsibilities:
Create top notch experiences to delight customers and prospects, with a guest-first approach to creating field events and experiences that bring our brand and product to life.
Own end-to-end planning, execution, vendors, budgets, timelines of all event and field programs, including executive dinners, roundtables. workshops, trade-shows, and co-sponsored partner activations.
Drive measurable pipeline and revenue impact from every program
Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
Track and report on program ROI to make recommendations on how we invest in field events to drive incremental business impact.
Skills You'll Need to Bring:
5 + years of field marketing or event marketing experience in B2B SaaS
A passion for all things field and experiential marketing. You understand the purpose and place for all types of events - executive events, tradeshows, networking events - taking pride in delivering on the finest of details that make the difference between a good event and a great event.
Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
Experience working cross functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing.
Proficient in CRM and marketing automation software, must is Salesforce
Nice to Haves:
Experience at a startup or hyper-growth company is preferred; especially within the Bay Area
Experience in startup marketing (B2B startup / founder-led GTM) is a plus
Experience delivering both in-person field events & larger scale user conferences
Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions.
Use state-of-the-art, open-source LLMs and image models at blazing fast speed, or fine-tune and deploy your own at no additional cost with Fireworks AI!
Key team members
Karie Hoelzer
Jeff Maley
Jason Robey
Sahir Azam
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