Performance Marketing Executive

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and trust sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

YSI is looking for an enthusiastic, analytical, and progressive Performance Marketing Executive to join our fast-growing acquisition team.

This is a foundational, entry-level opportunity to learn paid digital acquisition from the ground up within a highly sophisticated marketing engine operating in the high-growth US market. Working directly under our Performance Marketing Manager, you will assist in building, launching, and maintaining paid media campaigns across critical digital channels including PPC, paid social, and Apple Search Ads.

We are looking for someone who loves data, logic, and problem-solving. Paid marketing is no longer just about picking keywords—it is an engine driven by AI-powered bidding, machine learning algorithms, and complex tracking frameworks.

If you are a highly organised, tech-savvy individual looking to kickstart a data-driven commercial career in a hyper-growth industry, we want to hear from you.

Areas of Responsibility

Campaign Operations & Execution

• Support the day-to-day setup, launching, and administrative management of paid acquisition campaigns across Meta, Google Ads, and Apple Search Ads.
• Monitor daily campaign spend, budgets, and pacing metrics to ensure efficient allocation across various US states and platforms.
• Coordinate with creative and design teams to source, organise, and refresh ad assets based on performance data.
• Assist in executing continuous A/B testing variations for ad copy, creative variants, and audience configurations.
• Run competitor analysis across ads, offers, journeys

Technical & Tracking Support

• Assist in checking and auditing campaign tracking links, pixels, and deep links to ensure accurate attribution.
• Help diagnose basic tracking or platform discrepancies
• Stay curious about and learn platform-level tracking mechanics, attribution frameworks, and privacy shifts.

Data, Reporting & Analysis

• Pull, clean, and organise daily performance data from multiple networks into unified team dashboards.
• Analyse campaign reports to spot basic trends, identify inefficiencies, and highlight optimisation opportunities.
• Help build clear performance summaries and data visualisations to communicate results effectively to the wider team.
• Maintain organised performance logs, compliance checklists, and testing histories.

Requirements

• Exceptionally strong analytical skills; comfortable handling, organising, and drawing logical conclusions from data sets.
• Highly detail-oriented and organised, with the ability to manage repetitive operational tasks with absolute accuracy.
• A progressive, tech-savvy mindset with a natural curiosity for how algorithms, software, and tracking technologies operate.
• Excellent communication skills and an enthusiastic, proactive attitude toward working in a fast-paced environment.
• Proficiency in Microsoft Excel / Google Sheets